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Section: Business > Retail

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Faux Experts On The Rise

Take Back Your Retail Sales from the Fake Beauty Experts. Show your clients why you know what you're talking about and should be their trusted source for their skin care needs.

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The Importance of Inventory Control

Inventory control is an important responsibility for any spa owner or manager, and being able to keep it under control requires knowing how much product you have and comparing it to how much you should have.

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Upselling

Retail is a very important part of making a profit in the spa industry, but it doesn't always feel natural. We've got the top tips for you to learn how to upsell to your clients in a way that feels right and natural.

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6 Key Sales Targets Your Spa is Probably Missing

Carol Phillips, kicked off the second day of Face & Body Southeast by sharing with attendees techniques for increasing spa retail sales and how to successfully sell themselves and products.

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Spa Mirbeau Boosts Retail Sales with Bath Butlers

Bath butlers sound just about as luxurious as Spa Mirbeau designed them to be. This add-on service was a way for Spa Mirbeau to enhance their client's spa experience while boosting their retail service.

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The Least Credible Claims in Skin Care

Trendy ingredients and claims may grab consumers' attention, but they need to be trustworthy in order to share shelf space with more classic skin care ingredients. A recent report explains.

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Selling is Influence: Nothing More, Nothing Less

Successful selling is an essential piece to any business, but before selling anything you need to know how to positively influence a conversation. These tips will have you selling like crazy in no time.

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Owning Your Retail

Retail is so vital and important, so if you want to boost yours you have to learn how to own it. This article outlines ways you can master the art of providing excellent retail that your clients will be begging to buy.

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$pa Marketing: Light It Up with Holiday Advertising

Clients need motivation to hop into buying mode; if you want them to share the excitement of what you’re offering (and get them to share their pocketbooks), you have to motivate them.

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7 Ways to Increase Your Nail Revenue

Increasing your revenue might be at your very fingertips...literally. Putting extra effort in your nail and hand treatments can be the perfect add ons to boost money. See how.

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Then & Now: Sales and Marketing

Sales and marketing is a constantly adapting field, and it is important for esthesticians to stay on top of what is changing and how they can optimize on it.

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4 Marketing Tips for Back to School Season

Back to school season can include a new and fun way to market your spa to different clientele. Check out these tips for getting your spa noticed during back to school season.

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Millennials on the Move

Millennials are making waves in the spa industry. The influential aspects of millennials spread across trends with how they collect experiences in the spa and share them. So, how should you make the most of them?

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Your Retail Survival Guide

Annet King, vice president of global education at Elemis, gave attendees tips on surviving the ever-changing retail landscape.

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Celebrating 30 Years With Advice for Succeeding in the Advancing Industry

Skin Inc. celebrated our 30th anniversary by doing more than drinking champagne and eating some food. We brought together a panel of industry veterans and experts to discuss what has changed in the industry and what that means for the future.

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3 Things Clients Want From Beauty Brands

Getting clients to buy retail can be very difficult and stressful when they choose not to. These three tips will show you a new approach you can take selling clients retail by looking through the eyes of a beauty brand.

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10 Genius Tips To Steal From Retail Stores

Sales is a part of almost every job, but one job that excels in sales would be retail. That's why we've snagged 10 amazing tips that we've learned from retail stores and provided them here.

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All Ears: How Listening is Your Greatest Sales Tool

Your best asset to your sales are actually attached to your head. Listening to your clients and what they want can make a huge different in them making a purchase by the end of their treatment.

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