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Section: Business > Retail

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Spa on the Run: The On-demand Scoop

Long gone are the days of spa services being found only in brick and mortar establishments, as on-demand spas and spa service apps are popping up all around the United States.

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Eat, Sleep, Breathe Business: 5 Tips to Consider When Starting a Spa

Have you ever dreamed of opening your own business? By developing a plan and focusing on your passion, you are taking a step in the right direction.

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$pa Marketing: How to Make Email Magic Work

You can attract more clients to your spa and build upon the loyalty of existing relationships, simply by revamping your email strategy.

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$pa Marketing: Sell Stories, Not Services

Using traditional sales tactics to sell a product or services might not work for everyone. But by relating to the client on a personal level, you increase your chances of selling.

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Master the Art of Upselling Skin Care

The art of upselling can be a tricky business. However, by providing education and solutions, it becomes less about sales and more about providing the next level skin care to your clients.

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#10Things To Keep 2017 On Track

We are almost half way through 2017, so this makes it a good time to take a step back and plan. By reviewing things like hours of operations and back bar performance, you might be able to create that extra boost that you need for the rest of the year.

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Choosing the Right Skin Care Line for Your Medical Spa

Picking a product line for your medical spa can be tricky. The benefits for picking the right product line can include increased treatment benefits for your clients, improving your menu and brand benefits.

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Reflections: Your Leg Up

So, you need to sell more product. But how? In this issue, we aim to give you a leg up in retail, starting with the more traditional approach of visual merchandising. Your retail area may need a fast refresher, or it may be time for a complete overhaul.

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The 20-Step Program for Retail Rehab

Implementing an effective retail strategy can be the reason you achieve financial stability sooner rather than later.

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6 To-Dos for Hyper-personalization

In an era where we all value highly personalized experiences, why would the spa, salon or skin center be different?

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It’s Baaaack: Face & Body Southeast

At Face & Body Southeast 2017, expect the same great education and exposition amped up for the second round with more exhibitors and plenty of new additions. So what’s in store for you this year?

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3 Keys to Eco-Conscious Design

Since spas tend to consume vast amounts of natural resources and produce a corresponding amount of waste output, the industry has boosted efforts to reduce its collective carbon footprint.

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Face & Body Northern California: Fueling Excitement for Spa Education

Previous event attendees can expect a show full of surprises, as Face & Body Northern California has plenty of additions to its already blockbuster offering including free keynotes to start each day, more medspa, more massage, interactive education and melanoma detection certification.

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3 Keys to Boost Your Medical Spa Profits With Retail

Medical spa treatments and procedures will always be the bread and butter of your practice, but retail product sales have a vital place in the overall success of your business.

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Making Money With Masks

Think of masks as the perfect fit for your client’s at-home, customized maintenance program. As you carefully select and provide your clients with appropriate masks for their skin type and conditions, you’ll support what you do during your monthly treatments, and prevent retailers from taking away your business.

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How to Leverage Booking Apps to Boost Revenue

There are a few key ways to leverage some of these booking apps to improve productivity, reduce expenses and increase overall profitability.

CEW presented new data on the key trends in the beauty industry; photo credit: JF Productions.

Beauty 2017-2018: What’s Working in Skin Care

Cosmetic Executive Women’s recent Global Trend Report event in New York provided a look at the trends that are reshaping the beauty industry.

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Don’t Hate, Communicate

Estheticians and other esthetic professionals are often educated on standard protocols; however, the art of communication is as important as the treatment itself.

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