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Section: Business > Retail

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Building Male Clientele

With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.

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$pa Marketing: Emotional Buying Behavior

People buy through their emotions, which can be a great tool when it comes to sales. Instead of logically trying to sell someone a product, appeal to their emotions.

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Faux Experts On The Rise

Take Back Your Retail Sales from the Fake Beauty Experts. Show your clients why you know what you're talking about and should be their trusted source for their skin care needs.

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The Importance of Inventory Control

Inventory control is an important responsibility for any spa owner or manager, and being able to keep it under control requires knowing how much product you have and comparing it to how much you should have.

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Upselling

Retail is a very important part of making a profit in the spa industry, but it doesn't always feel natural. We've got the top tips for you to learn how to upsell to your clients in a way that feels right and natural.

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Selling is Influence: Nothing More, Nothing Less

Successful selling is an essential piece to any business, but before selling anything you need to know how to positively influence a conversation. These tips will have you selling like crazy in no time.

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Owning Your Retail

Retail is so vital and important, so if you want to boost yours you have to learn how to own it. This article outlines ways you can master the art of providing excellent retail that your clients will be begging to buy.

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$pa Marketing: Light It Up with Holiday Advertising

Clients need motivation to hop into buying mode; if you want them to share the excitement of what you’re offering (and get them to share their pocketbooks), you have to motivate them.

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7 Ways to Increase Your Nail Revenue

Increasing your revenue might be at your very fingertips...literally. Putting extra effort in your nail and hand treatments can be the perfect add ons to boost money. See how.

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Then & Now: Sales and Marketing

Sales and marketing is a constantly adapting field, and it is important for esthesticians to stay on top of what is changing and how they can optimize on it.

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Millennials on the Move

Millennials are making waves in the spa industry. The influential aspects of millennials spread across trends with how they collect experiences in the spa and share them. So, how should you make the most of them?

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3 Things Clients Want From Beauty Brands

Getting clients to buy retail can be very difficult and stressful when they choose not to. These three tips will show you a new approach you can take selling clients retail by looking through the eyes of a beauty brand.

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10 Genius Tips To Steal From Retail Stores

Sales is a part of almost every job, but one job that excels in sales would be retail. That's why we've snagged 10 amazing tips that we've learned from retail stores and provided them here.

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All Ears: How Listening is Your Greatest Sales Tool

Your best asset to your sales are actually attached to your head. Listening to your clients and what they want can make a huge different in them making a purchase by the end of their treatment.

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12 Money Makers: Face & Body Northern California Classes Sure to Bring in More Bucks

Face and Body has everything you need and more to get the right tools for bettering your business. Check out which business classes you NEED to take.

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Customize Your Esthetic Education: Face & Body's Spa Pod Breakdown

Face and Body Northern California wanted to take customizing your education a step further, so see what this years spa pods are really all about.

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8 Ways to Roll Out the Purple Carpet and Stand Out

With the spa market continuing to grow and more spas popping up right next door, it can be tricky to keep your clients loyal. These eight tips are sure to keep you ahead of the game and keep your clients coming back.

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Tapping Client Emotions For Better Business

Decision making is a large portion of being a spa professional, but now this over used skill can be used to help your clients make the decision to purchase retail. It's all in the science of the brain.

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