Author, award-winning designer and international speaker, Lyn Falk, has earned praise for her holistic, innovative, results-driven design philosophy. She has devoted over 35 years to helping retailers and business owners across the country define their brand, tell their story, and create memorable customer experiences. Her designs are founded upon consumer behavior, environmental psychology and neuromarketing research. Falk started Retailworks, Inc. in1995 and continues to serve as President and Senior Designer. She has spoken to thousands and her work has been acknowledged over 150 times in over 80 different publications. To reach Lyn, email her at: [email protected].