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Type: Article
Section: Business > Retail
Retail
Successfully Selling Sun Protection
This article will discuss ways to enhance retail sales of sun protection products through your consultation, how to incorporate discreet sales techniques throughout the service and closing techniques to “seal the deal.”
Regulatory
Sterilization, Sanitation and Disinfection
Infection control is important in maintaining a safe environment for staff and clientele by reducing the risk of the potential spread of disease.
Finance
Reflections: Starting Fresh
In this issue of Skin Inc., you will find tools to help get your spa in order and only keep the things that bring you joy.
Marketing
Inclusivity with Custom Cosmetics
Until quite recently, the beauty industry’s “one size all fits few” approach went unquestioned. Thankfully, times are changing.
Customer Service
#10Things That Create Holiday Cheer (and Cash)
How can we keep the holiday spirit during this “new normal?” Here are #10things you can do to create holiday cheer and cash flow.
Retail
$pa Marketing: Why Buy From YOU?
As a service provider and/or business owner, you owe it to yourself (and your livelihood!) to continually invent creative ways to persuade customers to buy from YOU rather than your competitors.
Industry News
B-Corp Beauty
B Corporation Certifications are not that well-known, learn more about what they are and how they can help your business.
Retail
Dos and Don'ts of Maximizing Retail
Retail is incredibly important in bringing in sales for spas. These tips and tricks can help you maximize your retail to whole new levels.
Customer Service
Quarantine Connections Part 1: Preparing Your Business for the Future
During these trying times, it's important to still connect with your customers to keep them coming back into your spa when this pandemic is over. See some top tips on how you can keep connecting with your clients in quarantine.
Retail
Simplifying Men’s Skin Care
When it comes to your male clientele, simpler is better. Make sure you're getting them to buy your retail by simplifying their routine.
Ingredients
The Magic of Serums in Skin Care
Make sure your clients aren't skipping on the serums when it comes to their home-care regimen. Learn how to educate your clients for the best results.
Industry News
Repêchage Empowers Female Spa Success for 2020
Lydia Sarfati recognized female leadership in the company's 2020 Power Lunch, where female entrepreneurs were highlighted to inspire strong business decisions into 2020.
Finance
Boosting Profits with a Brow Bar
The brow market continues to grow, as more clients look to either add more hair to their brows or take more away. See how you could be making bank just off of adding brow services.
Marketing
Tis’ the Season to be Jolly, Spa la la la la
Make sure the holidays don't sneak up on your this. Set a plan and put it into action with these tips.
Equipment/Tools
Eight Home Devices to Boost Skin Success
Technology continues to boom and grow in the industry, which includes the home-care technology used in devices. See what at-home devices you need to get your clients trying.
Marketing
$pa Marketing: The Art of the Add-On Sale
“Success is not a big step in the future; success is a small step taken right now.”
Marketing
Building Male Clientele
With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.
Marketing
$pa Marketing: Emotional Buying Behavior
People buy through their emotions, which can be a great tool when it comes to sales. Instead of logically trying to sell someone a product, appeal to their emotions.
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