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Marketing
Spa Event Planning 101
Cultivate your events with care, and you will reap rewards that surpass the event itself.
Marketing
The Importance of Marketing Plans and Strategic Promotions
Promotions will be simpler to execute with proper planning, and no profitable opportunity should be overlooked.
Trends
Survey: Celebrity Endorsements Are Not Favored in UK
About half of the women in a survey in the U.K. said celebrity-endorsed beauty products aren't worth the money, a new poll shows.
Marketing
Include Yourself in Your Marketing Efforts
Learn seven ways to market your skin care facility and what it offers—which includes you.
Marketing
10 Ways to Go Global Right Now!
Going global isn't as complication as you might think.
Marketing
Planning for a Profitable Year
It is never too late to plan a promotional template for your facility's success.
Marketing
Social Media How-To’s for Spa Business Owners
Dermalogica and The International Dermal Institute's social media manager offers tips to spa owners on managing social media profiles.
Marketing
Take the Vertical Leap
Use this method to vertically expand within your specific client base to market your facility.
Marketing
Skin Inc.
is Now on
Pinterest
and
Twitter
Skin Inc.
has launched our very first
Pinterest
account and relaunched our
Twitter
account!
Marketing
Yelp—Word-of-Mouth on Steroids
Yelp
is easy to use, time and cost-efficient—and your business likely already has a presence on it (whether you're aware of it or not).
Event Coverage
Face & Body Northern California 2013
: Advanced Education—Evolved
The all-new Advanced Education Conference Program format allows you to learn more in-depth information than ever before about the topics you most want to know about.
Marketing
How to Manage Your Reputation in the Digital Age
To improve results, you must move beyond old-school PR.
Marketing
Lotus Wei Launches "Flower Power" iPhone/iPad App
Lotus Wei announces the launch of their free iPhone/iPad app.
Marketing
Part II: Technology in Your Spa—A Survival Guide for Today's Social World
Learn tips, tricks and strategies about your website and social media presence to better support the success of your business.
Wellness
Making Wellness a Win-Win
Wellness is more than a buzzword; it's a culture for many people and also a valuable boost to your bottom line.
Marketing
Establish Your T.O.U.C.H.
These tactics will help you market you and your business effectively and strengthen relationships with clients.
Trends
PBA and Kline & Company Announce a Collaboration to Broaden Market Research
The Professional Beauty Association and Kline & Company announce a strategic collaboration to gain broader market research based on groundbreaking data.
Marketing
Part 1: Technology in Your Spa—A Survival Guide for Today's Social World
The way purchasing decisions are made has changed.
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