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Marketing
$pa Marketing: Smile and Dial (It’s Worth Your While)
You may not think of yourself as a salesperson, but I promise you are. I’m talking about using the phone strategically to get in front of existing (and new) customers; providing them with something they already want—better service, education and to feel valued.
Marketing
$pa Marketing: Be a Goal Digger
Stop assuming it’s easier to abandon your situation when in truth, a few simple changes could improve it dramatically. How do you take control of fear? Become a GOAL DIGGER.
Industry News
The Age of Specialization 4.0
Specialized services have given rise to new products, advanced technology and up-to-date training techniques that benefit both the client and the provider. Successful providers have built brands based on their name, and by aligning themselves with product and training companies.
Marketing
$pa Marketing: Will Deep Daily Discounts Grow Your Business?
If something seems too good to be true, it probably is.
Marketing
10 Things for a Profitable Holiday Season
You may not want to hear this, but it’s time to prepare for the holiday season! Here are #10Things to maximize profits and minimize stress for the holiday season.
Event Coverage
Face & Body Northern California
: The Best Techniques and Technology
Those looking for the very best in cutting-edge skin care and techniques and technology attended Face & Body Northern California (FBNC), held Aug. 22–24, 2015, where 188 exhibitors and 93 presentors spoke about the latest in skin research, ingredient insights, product launches and treatment protocols
Marketing
5 Ways to Beat Client Boredom
By moving and shifting activities, you’ll be surprising and delighting not only your clients, but also yourself.
Marketing
Top 8 Biz Lessons from An Esthetician Mentor
Rather than sharing everything I learned from the event, which would be a book in itself, I will share with you the top eight biz lessons I learned took away.
Trends
Inside the Secret Minds of Males
Dollar Shave Club reveals grooming findings from its Grooming Survey conducted online by Harris Poll among more than 6,000 males aged 18 and older.
Marketing
Demographics Are Dead
The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.
Marketing
$pa Marketing: Top Tips for Social Media Success
Business owners and spa treatment providers already know that social media has exploded into their own work places, but they may not be aware of its ultimate goal. It is not just about posting; it is also about going viral.
Finance
SKINtuition: Eat That Procrastination Frog for Better Business
This persistent creature is not the rare delicacy desired by foodies; rather, it is a metaphor for common procrastination that can profoundly affect your business.
Marketing
How to Excel at Vetting Beauty Bloggers
LFPR LLC's Shana Starr offers tips for beauty companies to vet blogger requests to quickly determine if they will help the brand grow.
Facial
Face & Body Northern California 2015
: Expand Your Knowledge with Education
This year’s conference is sure to appeal to a broad range of estheticians, with tracks in wellness, business, body and face.
Marketing
Dermalogica Acquired by Unilever
Unilever acquires skin care brand Dermalogica for an undisclosed amount.
Marketing
5 Steps to Build Your Online Presence
Most consumers begin their research online, where they make decisions about a brand before ever setting foot in an establishment or trying a product.
Staff
Esthetics—The Progressive Industry
As health, wellness and slowing down the signs of aging have become the client’s necessity, the industry is demanding a qualified esthetician to ensure effective results.
Marketing
Making it Memorable—5 Ways to Brand Your Interior
Branding your interior means more than simply hanging your logo on the wall behind the reception desk.
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