Search Skin Inc.

SI1612_ClientLoyalty_dream_49406213_twoGirls_850_np

Client Loyalty Through Values

I look at value in two ways. First, there are the core values that support your vision and shape your culture. Second, there is the value that you strive to add more of than any other beauty professionals or spa or salon in your area.

Webinar_np

The Secret to Hosting a Successful Online Event

Online events connect your business with interested participants through the internet providing the opportunity to build your business identity. They are less expensive than hosting an in-person event and can be catered to engage with specific geographic audiences.

Workplace_425

Lose Workplace Stress in Three Easy Steps

By creating a productive environment, aligning goals and managing workloads and encouraging balance, according to entrepreneur.com, workplace stress will ease and the environment will become more relaxed and productive.

backpain_425

Help Relieve Back Pain with These 5 Fixes

Estheticians are often silent sufferers of back pain. Dr. Hong Shen offers five lifestyle changes that can help curb back pain.

Rob Ryan

#10Things To Stay Present

With the busy holiday season here, being present and motivated can be challenging. Here are #10things you can do to stay present and motivated in your craft and life, compiled with the help of intuit and astrologer Rob Ryan.

FAB850x425

Skin Cancer Certification Offered at Face & Body Midwest

Classes will focus on giving attendees the knowledge on how to screen for suspicious moles while performing skin care and salon servicse as well as how to speak to clients when cautionary situations arise.

Hand-holding-a-magic-wand_n

$pa Marketing: Front Desk Magic

Every front desk provides a first impression. It’s the perfect time and place to let your client know what you’re about.

SI1610_Refletions_dream_30453230_850_np

Be Bright, Be You

It has taken me decades to realize that my mom was always onto something. She can own any room she walks into, but not necessarily because of her unique style—it is her individuality and positivity that radiates.

SI1610_SOS_Hoffman_850_np

Stories of Success…Derek Hofmann, the Spa at Four Seasons Resort Orlando

Receptionists, estheticians, massage therapists all the way up to spa directors or managers have to love people. This love is exuded in their customer service and treatments to shape the client’s experience.

Julie-Pankey-Photo_Bill

Julie Pankey Selected as Mentor for Global Development Program

The Global Mentorship Program is an international program where seasoned spa directors give their time and share their expertise as mentors to inspire spa managers.

FBNC16_Eva_Keynote_850X425

Changing Women’s Perceptions: Inside and Outside

Eva DeVirgilis, Face and Body Northern California keynote speaker, shared with attendees the power, privilege and responsibility we have in our industry to help women change their negative opinions about themselves.

SI1608_Deedee_welcome_850

#10Things for On-boarding New Staff

Growing your team with new talent can be exciting but also a lot of work. With preparation and a system for new hires, you can make it an enjoyable and successful experience for everyone. Here are #10things for “on-boarding” new team members.

SI1608_Wojak_850_intakeForm

The Secrets to Successful Intakes

Provided here you will find a general esthetic intake form including information on past treatments, potential contraindications and health history. Also, detailed below are the musts for medical spa intake forms.

what_esthys_say_thumbnl

Video: Things Estheticians Say

We love our estheticians, that's why we've created "Things Estheticians Say," a collection of sayings that our readers have told us they say multiple times a day.

Attending a tradeshow, such as Face & Body (pictured), is a great way to learn more about new trends in the skin care industry.

Ask the Esthy: Making the Job Feel Fresh Again

In this month's Ask the Esthy column, licensed esthetician Lori Crete shares a few tips on how to reignite the passion you once felt toward the skin care industry if you're feeling stagnant.

dreamstime_m_41243938_Intak

Intake Mistakes: 3 Quick Tips (And The #1 Most Important Question)

Intake forms are not only the gateway to a meaningful dialogue between you and your client, they're your insurance policy to meet your client's expectations, every time.

Bryan-Presentation_bill

Our Journey: Past, Present and Future of the Spa Industry

Bryan Durocher, president of Essential Spa Consulting/Durocher Enterprises, opened IECSC by sharing the big changes that have happened in the last 25 years of the spa industry as well as what trends will be shaping it moving forward.

Eva_np

Give Clients the Confidence to Stop Apologizing

When clients come in to see you, do they often apologize for their appearance? As a skin care professional or spa owner, do you find yourself doing this as well?