Spa Management company ISM Spa has released its top technology trends for 2021. “The time is now for revolutionary technology to lead the way in the spa industry. We are always on the lookout for innovative solutions for all members of the spa value chain—our facility partners, team members and guests—especially in these challenging times,” said Ilana Alberico, co-founder and CEO of ISM Spa.
1. Software as a Service
Platforms, such as ISM’s new Software-as-a-service (SaaS) partner Spa Space, will deliver cost savings and revenue optimization while increasing customer satisfaction.
2. Contactless Booking
Online and mobile booking allows guests control over their experience from start to finish, in addition to the obvious safety of a touchless experience amid the pandemic.
3. Dynamic Yield Management
Spa software will be able to match demand and supply, as well as guest preferences, therapist skills and preferred location.
4. Smart Technology
Giving providers full control over their schedules via smart spa tech leads to a sense of ownership and empowerment—making for a great retention and recruitment tool.
5. Precision Marketing
Customer relationship management (CRM) technology segments guests and prospects based on their similarities (demographics, psychographics, behavior) for more effective brand messaging.
6. Death of the Static Spa Menu
Say goodbye to the traditional spa menu and replace it with customized treatments that meet guests’ individual wellness needs.
7. High-Tech Touchless Treatments
For spa-goers who prefer a contactless experience, luxury spas are responding with high-tech touchless treatments, scientifically backed to address common wellness concerns like sleep, stress, pain and immunity.
8. Investment in Well-Tech
Wellness technologies have exploded as people become increasingly attuned keeping their bodies and minds healthy. Startups in this space raised a record-breaking $1.37 billion in the first three quarters of 2020.
9. Culture of Care
By harnessing technology, team members are empowered to be experience makers and leaders rather than administrative workers. A culture of care produces happy employees and therefore happy guests.
10. Disrupting the Status Quo
Smart technologies like artificial intelligence, machine learning and big data analysis will continue to disrupt traditional ways of delivering spa services. Spa operators will need to evolve or risk becoming obsolete.