Top 10 Spa Technology Trends for 2021

ISM spa technology1

Spa Management company ISM Spa has released its top technology trends for 2021. “The time is now for revolutionary technology to lead the way in the spa industry. We are always on the lookout for innovative solutions for all members of the spa value chainour facility partners, team members and guests—especially in these challenging times,” said Ilana Alberico, co-founder and CEO of ISM Spa.

Related: Zibahub Launches Inclusive Beauty Service Finder App

1. Software as a Service

Platforms, such as ISM’s new Software-as-a-service (SaaS) partner Spa Space, will deliver cost savings and revenue optimization while increasing customer satisfaction.

2. Contactless Booking

Online and mobile booking allows guests control over their experience from start to finish, in addition to the obvious safety of a touchless experience amid the pandemic.

3. Dynamic Yield Management

Spa software will be able to match demand and supply, as well as guest preferences, therapist skills and preferred location.

4. Smart Technology 

Giving providers full control over their schedules via smart spa tech leads to a sense of ownership and empowerment—making for a great retention and recruitment tool.

5. Precision Marketing

Customer relationship management (CRM) technology segments guests and prospects based on their similarities (demographics, psychographics, behavior) for more effective brand messaging.

6. Death of the Static Spa Menu

Say goodbye to the traditional spa menu and replace it with customized treatments that meet guests’ individual wellness needs.

7. High-Tech Touchless Treatments

For spa-goers who prefer a contactless experience, luxury spas are responding with high-tech touchless treatments, scientifically backed to address common wellness concerns like sleep, stress, pain and immunity.

8. Investment in Well-Tech

Wellness technologies have exploded as people become increasingly attuned keeping their bodies and minds healthy. Startups in this space raised a record-breaking $1.37 billion in the first three quarters of 2020.

9. Culture of Care

By harnessing technology, team members are empowered to be experience makers and leaders rather than administrative workers. A culture of care produces happy employees and therefore happy guests.

10. Disrupting the Status Quo

Smart technologies like artificial intelligence, machine learning and big data analysis will continue to disrupt traditional ways of delivering spa services. Spa operators will need to evolve or risk becoming obsolete.

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