How we talk about the skin barrier these days is evolving alongside the rising awareness of multifunctional solutions, understanding of the microbiome, innovations in bio-tech and the popularity of skinimalism in response to the vast flood of products on the market.
As the new generation of beauty consumers has taken to defining themselves by the beautification of every part of their life—beautiful habits, a beautiful state of mind—we've left the idea of our radiance being skin-deep, good and buried.
Now, with consumers (read: clients) looking for more ways to look and feel well, knowledge about the skin barrier is no longer reserved for skin care professionals, as we can see by the increase in demand for preventative and restorative products.
Product Trends
Ceramides are crucial for a strong skin barrier, so ceramide-infused products, especially moisturizers, are big right now. Moisturizers in particular excel at delivering ceramides as they protect and hydrate the skin, allowing ceramides to do their best work.
Niacinamide is another key ingredient for a healthy barrier, given its anti-inflammatory qualities and its ability to stimulate ceramide production. Brands like Avalon Rose Botanicals incorporate niacinamide in their formulations, which works well alongside the soothing botanicals for a calming, no-fuss routine that bolsters the barrier.
Minimalist routines are also shaping the way people shop and care for their skin. Consumers' taste for preventative care means the need for fewer products later on in favor of those that do more, are those that can serve as the building blocks for healthier skin and thus, won't fall out of fashion. If a healthy barrier means healthier skin overall, then focusing a routine around caring for it means there may not be a need for a more reactive skin care routine in the future.
Skin Barrier 101
Gone are the days when people try to brute-force their way to better skin. Harsh cleansers and topicals are being cast aside in favor of gentler solutions, and rightfully so—avoiding harsh cleansers and scalding water that can strip away the skin's natural oils is crucial.
Focusing on products and habits that can help build a stronger barrier is another way consumers can ensure their skin is healthy from the beginning. Ceramides, niacinamide and peptides are staples for fortifying the skin barrier.
