"Clean Girl" Named Makeup IPSY Trend of the Year

Women with a clean makeup look smiling
By Drobot Dean from Adobe Stock

IPSY named "clean girl" as the 2024 Beauty Trend of the Year, specifically referring to the makeup sector. The crowned trend was announced at Beautycon 2024 (Nov. 2-3), where attendees participated in selecting the trend of the year.

Each vote represented a personal connection to the trend, a statement of individual style and a celebration of makeup as a powerful form of self-expression. The finalists represented a diverse palette of personal expression that captivated beauty fanatics globally: Blush Blindness, Brat Makeup, Clean Girl, Coquette, and Mob Wife.

After an electrifying voting process at BeautyCon, "clean girl" emerged as IPSY's 2024 Beauty Trend of the Year — a testament to the trend's popularity among those who live and breathe beauty culture.

"This fresh-faced look is all about embracing your natural beauty with a polished finish," says IPSY's chief makeup artist Ash K Holm. "Cream blush is everything! Blend a small amount onto cheeks, eyes, and lids for a complete clean-girl vibe." A multipurpose product like the HUDA BEAUTY Lip Blush Creamy Lip & Cheek Stain is perfect for achieving this effect.



More in Trends