Face Reality celebrated the brand’s success and the many essential elements that went into creating it, notably including the brand ambassadors. While the importance of industry events isn’t lost on anyone, the way of going about it in the wake of COVID is something the industry hasn’t quite gotten the hang of.
To that end, I have noticed that smaller, more intimate events tend to perform well. Events that span fewer days, events that are centered around a more niche specialty, regional events and events intended to celebrate specific changemakers have nimbly evaded the growing pains of the traditional trade show.
Face Reality’s after-party can be included in this coveted subset. A breath of fresh air—fitting as it was held on the rooftop space of the Paris Las Vegas Hotel—the picturesque scene featured party favors in the brand signature powder blue, an open bar and the “Own Your Skin Story” wall, which featured envelopes with skin affirmations from real people impacted by Face Reality. (“I embrace my skin at every stage,” was the one your intrepid editor pulled, for the record.)
A heartwarming shoutout to the brand’s success and the hard work their ambassadors and partners put in, the event featured exquisite hors d'oeuvres and a galvanizing speech that illuminated all the brilliant people required in furthering a brand with as robust an education program and lofty a mission as Face Reality’s.
Face Reality’s devotion to managing acne is what’s driven them to unite their professional-grade products and education from their Certified Acne Experts for visible results within 90 days. Those who are acne-prone have the opportunity to find their Certified Acne Expert, a trained professional who’s well-versed in Face Reality’s ethos and products when it comes to treating acne—a service-forward approach to personalized skin care.
