MassageLuxe recently announced its plans to expand its greater Nashville footprint. The company has also launched its Wellness Entrepreneur Grant, which is aimed at making franchise ownership more accessible. The Wellness Entrepreneur Grant will be awarded to one qualified candidate, who will have the franchise fee (valued at $42,500) waived.
MassageLuXe is a franchise brand that is operated by owners and operators. According to Kristen Pechacek, CEO of MassageLuXe, more than 60% of the locations are owned by multi-unit operators. There are 102 locations in 22 states and Pechacek said that existing franchisees are opening more locations. The membership-based massage and facial brand allows members to get a massage or facial every month for a fee.
Pechacek said that a number of MassageLuXe’s franchisees come from the healthcare space and are passionate about health and wellness. She said that it is important that people who open a MassageLuXe make a difference in their communities by bringing health and wellness services wherever they open a location. She said the reason why MassageLuXe wanted to open this grant is to give someone the opportunity to open a location and make a positive impact on the community, while not having to incur the cost associated with opening a location as a franchisee.
MassageLuXe is collecting nominations for those interested in being a franchisee. The applications are being accepted through the end of June. In mid-August, there will be an announcement for the recipient of the grant. There are financial qualifications that have to be met to open the location.
“It’s pretty cool to be able to welcome somebody in, in regards to the franchise fee,” she said. “If we can make it easier to spread health and wellness across the U.S. that’s what we want to do.”
Pechacek said there is more than just having the capital that is needed to open a MassageLuXe location. An ideal franchisee needs vision, commitment, alignment and willingness to partner with MassageLuXe’s corporate. Pechacek is hosting a webinar on what it is like to own a franchise on June 25 at 5 p.m. CST. Those interested can visit www.massageluxe.com.
