NEW YORK -- Atmosphera has officially launched in the United States, marking an expansion for the Canadian skin care brand, which focuses on climate-curated beauty.
Atmosphera was founded by skincare expert Katelyn Rousselle in 2016. The brand uses weather-typing -- humidity, air pollution, UV exposure and temperature -- to guide the kind of products should be used to treat the skin. Its climate-curated skincare rituals are bundled to help customer's skin respond to climate conditions and environmental stressors, and to protect the skin barrier and assist with resilience.
"Treating skin as if it stays the same all year is a common mistake—the skincare industry hasn't yet moved beyond traditional skin typing. But in reality, the environment plays a far greater role in skin health and appearance than most people understand," Rousselle said. "Our goal with this U.S. expansion is simple: to help more individuals experience the tangible, positive impact that comes from aligning their skincare with the world around them."
Atmosphera U.S. will be led by Christi Hucks and Katya Johnson as Co-Chief Executive Officers. Hucks and Johnson have more than 20 years of combined experience building and leading teams in the direct sales channel, representing over $100M in revenue, along with deep experience in law, international marketing and PR.
"We know that the collective power of passionate, skilled individuals can move a brand further, faster. Atmosphera's hybrid business model channels that energy, and allows for flexibility. Whether someone is here to share products they love or to build a bigger business, the model is designed so that opportunity, recognition, and rewards are accessible to all Affiliates," Hucks said.
Moving forward, Atmosphera will expand its sustainably sourced, highly-functional plant ingredients, which are chosen for their ability to thrive in the environments that clients are based in. One core ingredients is regeneratively grown sea kelp extract that delivers naturally abundant bioactive compounds that deeply nourish skin in cold weather.
Atmosphera also assesses all potential ingredients for safety using ChemFORWARD's chemical data platform, which provides comprehensive chemical hazard data. The brand is expected to share information from clinical tests starting later this year.
