[WAKE COUNTY, N.C.]—Building on its national growth, Heights Wellness Retreat has secured a multi-unit agreement in Raleigh, North Carolina, located in the state’s most populous county.
This comes at a perfect time. While many have predicted that high costs and a tumultuous economic landscape may cut spa and massage offerings, traditionally seen as superfluous, the evolving wellness movement has positioned wellness as being essential, similarly to financial stability, meaning fewer cuts to this area and locations meant to be affordable to locals, like Heights Wellness Retreat, are all the more in demand.
These will be the first two Retreats in North Carolina since the October 2024 rebrand from Massage Heights, marking a milestone moment as Heights brings its expanded services to one of the fastest-growing regions in the country.
The signed agreement
Blake Godwin, a seasoned business executive with more than 15 years of leadership experience, will spearhead Heights’ expansion in the Raleigh market alongside his wife, Desi Godwin, who will play an integral role in operations. The Godwins see Heights as an opportunity to combine their passion for relationship-building with operational excellence in a booming sector, seeing as the U.S. wellness industry is valued at $2 trillion in 2025.
The first Retreat will open at 3125 McChesney Hill Loop, Suites 3121 and 3125, in Holly Springs, NC 27540, with plans to secure a second location shortly after.
“My career has been dedicated to delivering exceptional customer experiences, and Heights Wellness Retreat is the perfect opportunity to bring that same focus to our community through innovative touchless wellness therapies,” says Blake Godwin. “We’re excited to open our Retreats in Holly Springs and provide this transformative experience for every member who walks through our doors.”
Heights Wellness Retreat is expanding its offerings with innovative touchless therapies that enhance the path to holistic wellness, including a lymphatic drainage suit, cryotherapy, meditation, red light therapy and infrared sauna.
North Carolina
The state's lucrative wellness growth can be attributed to several factors, including its strong economy, with North Carolina known for being the second-best state in the US for franchise growth, and the best state overall for business.
For another, the state has an already engaged population that's rapidly expanding, being one of the fastest growing states after growing by over half a million people since 2020. The younger generations are particularly thriving, with North Carolina holding the ranking of #6 in the country for its young population growth.
We, of course, know younger generations like Gen Z and millennials to be critical drivers in the wellness industry for their proactive and holistic approaches.
“North Carolina has been a prime target for us, and I’m excited for Blake and Desi to lead our expansion there,” states Shane Evans, founder and CEO of Heights Wellness Retreat. “Their expertise, passion for the customer experience and commitment to community reflect our mission of holistic wellness, making them ideal ambassadors for our brand in this vibrant market.”
The global wellness industry is projected to reach $9 trillion dollars by 2028, leaving plenty of runway for the brand's future growth.
Heights Wellness Retreat is currently seeking single and multi-unit operators to join its growing brand.
Source: Heights Wellness Retreat. (2025, Dec. 15) Heights Wellness Retreat Accelerates Growth with Multi-Unit Agreement in North Carolina
