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How to Excel at Vetting Beauty Bloggers

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Beauty blogging is a serious business, according to Shana Starr, managing partner at media relations and brand ambassador firm LFPR LLC.

“The space has grown so large and is so powerful many bloggers are now becoming ‘celebrities’ and are receiving their own television shows and ad dollars from beauty companies around the world,” Starr says. “The vast number of these bloggers is growing daily and for beauty companies, answering requests from bloggers for product and even sponsorship money has become a job on its own.”

Starr offers tips for beauty companies to vet these requests to quickly determine if they will help the beauty brand grow or just result in giving out another free product (or service). Spa owners can adapt these expert tips to their own business operations. Read more of this web exclusive on

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