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$pa Marketing: No Show, Now What?

So, now you have an hour of non-billable time on your hands. What do you do with it? Being successful in business (and in life!) is less about occasional disappointments than it is about turning negatives into positives.

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#10Things That Will Build Your Social Media

Social Media can make a big difference in marketing our spa, so be sure you are optimizing your social media use. Follow these super easy 10 tips to get your spa social media mastered.

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Feel Good With Events That Do Good

Society, and millennials, love to invest their money and time into companies that show enthusiasm in giving back to either the community or something that the client also supports. This can make a huge difference when hosting an event for your spa.

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4 Marketing Tips for Back to School Season

Back to school season can include a new and fun way to market your spa to different clientele. Check out these tips for getting your spa noticed during back to school season.

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Millennials on the Move

Millennials are making waves in the spa industry. The influential aspects of millennials spread across trends with how they collect experiences in the spa and share them. So, how should you make the most of them?

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$pa Marketing: Social Media Mania

It’s time to forget everything you thought you knew about marketing and advertising because what was, isn’t now.

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Quoth the Raven(song): Market More!

Ravensong Creative Group, a new marketing resource for spa owners and managers, offers detailed, sustainable marketing plans for the spa industry.

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Customize Your Esthetic Education: Face & Body's Spa Pod Breakdown

Face and Body Northern California wanted to take customizing your education a step further, so see what this years spa pods are really all about.

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$pa Marketing: Websites That WOW!

The way we view and utilize websites has changed a great deal just in the past few years. So, how can you create a website that wows?

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G.M. Collin Launches Rebrand

After 12 years of working on creating a new visual representation of the brand, G.M. Collin has launched a rebranding for 2018.

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L.A. Hair's Naja Dev to Join Face & Body Northern California

Dev will instruct the audience on using their own natural abilities to build a clientele, a network of professionals they admire and a brand of their own.

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Trimming Expenses: What Data Can Teach You About Waxing Trends

Owning a spa means that knowing all the little expenses and where some trimming can be done is crucial. Using data and technology to understand trends can help you save on some serious costs.

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$pa Marketing: Blogging 101 for Your Business

They may wonder, what is a blog? How is a blog different from a website? Why are blogs so popular? Do I need a blog, and more importantly—do they really matter when it comes to growing your business?

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Reflections: Shut-Eye For Skin

This month Skin Inc. covers topics on different reasons how beauty sleep is real and why sleeping is beneficial for the skin. Also tune in to learn how you could get investigated, and what you should consider before going solo.

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7 Questions To Ask Before You Quit Your Job and Go Solo

Before you jump into opening up your own spa it is important to consider whether this is the right fit for you. There are seven questions that you should ask yourself before opening your own spa.

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$pa Marketing: 3 Ways to Market for Less than $100

Thanks in large part to the internet and in more recent years, social media networking sites, there are dozens of inexpensive and even free ways to get your business’ name, products and services in front of hundreds and even thousands of people on a consistent basis.

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Boost Business With In-Store Events

Event-based marketing works to boost client loyalty and engagement in salons and spas.

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Here Comes the Guide: Selling Bridal Services and Retail

This guide provides great tips and tricks for how to sell bridal services and retail, but it can be applied to any special events like prom or graduation that people come in for.