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221 Results
Type: News
Section: Business > Marketing
Marketing
Lotus Wei Launches "Flower Power" iPhone/iPad App
Lotus Wei announces the launch of their free iPhone/iPad app.
Trends
PBA and Kline & Company Announce a Collaboration to Broaden Market Research
The Professional Beauty Association and Kline & Company announce a strategic collaboration to gain broader market research based on groundbreaking data.
Marketing
Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study
Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.
Marketing
Mintel Highlights the Beauty in Social Media Engagement
Research from Mintel indicates that almost four in 10 British citizens (37%, equating to 15 million consumers) have interacted with beauty and personal care brands online.
Marketing
Only on
SkinInc.com
: Are You Making the Right In-Spa Marketing Efforts?
Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.
Sun Care
Only on
SkinInc.com
: Develop a No-tanning Pledge Just In Time for Spring Break
Amy Forman Taub, MD, dermatologist and founder of Advanced Dermatology, shares tips on how developing your own no-tanning pledge can reap client and community benefits while encouraging clients to avoid tanning for healthier lives.
Marketing
Only on
SkinInc.com
: The Client Type That Will Activate Your Marketing Efforts
Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Marketing
Try a Last-minute Valentine's Day Gift Card Campaign for Men
Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.
Marketing
Beauty Marketing is Going Social ... But Isn't Replacing Traditional Forms of Marketing
A new report released by consulting and research firm, Kline, indicates that brands are rapidly moving ahead in the game with their social and mobile strategies without dropping traditional marketing efforts
Trends
ISPA Releases Executive Summary of 2011 Spa Industry Report to
SkinInc.com
Information included highlights the promotion and marketing efforts of spas in 2010, as well as pricing and profitability trends, and future challenges. What can your spa learn from these trends?
Customer Service
Only on
SkinInc.com
: Are Customers Always Right?
Rewarding complainers is a no-win policy; instead, consider ways that you can reward your most loyal and profitable clients.
Marketing
Spa Week and InComm Form Retail Gift Card Partnership
The spa marketing company hopes to grow to become the largest selling spa gift card in the industry.
Trends
Only on
SkinInc.com
: Top 10 Spa Treatment Trends and How to Market Them
Only on
SkinInc.com
: Spa Week released its top 10 spa treatment trends and has provided
SkinInc.com
with exclusive tips and advice about how to market these trends to ensure that they are profitable additions to your menu.
Marketing
SpaFinder Wellness Week Set for March 21-27, 2011
Formerly known as SpaFinder Deal Days, Wellness Week is an initiative devoted to helping people jumpstart healthier, happier lives.
Marketing
Spa Week Set for April 11-17, 2011
Spring's Spa Week event has been set.
Customer Service
What Do Spa Clients Want?
Access the full report titled "New Priorities of Today's Spa Consumer" for free and gain insight into what your clients are seeking.
Industry News
Should You Be Marketing Green Spas to Gen Y or Boomers?
Because of the span of green awareness among the population, multigenerational marketing may be the answer for your spa.
Retail
10 Tips to Improve Your Spa's Retail Sales
Follow these 10 steps to improve your spa's profitability by retailing the products your clients need and want.
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