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Type: News

Section: Business > Marketing

Appealing to the New Consumer

A recent article from Kline & Company explains the leanings of today's consumer, providing valuable insight into what your clients are thinking and how they are dealing with this brave new world.

Spa Week Coming in September, October 2010

The 13th edition of Spa Week will take place September 13-19, 2010, on the West Coast and October 11-17 for the rest of the country.

Hispanic Women Want Beauty Marketers to Speak Their Language

Mintel reports that Hispanic women feel underrepresented in the beauty and personal care aisle; 81% of Latinas surveyed would like more products with bilingual packaging.

SpaFinder Launches New iPhone App

The app allows clients to compare spas and make reservations through their iPhones.

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Beauty Industry Pros Offer Tips for 2010

Some of the beauty industry's top professionals from the P&G Salon Professional division are offering up their best insights on the coming year.

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Australian Tourism Department Launches Campaign Focusing on Spas

Highlighting how the tourism and spa industries can work together, the Australian organization Tourism Victoria has launched an advertising campaign centering on the spa treatments, vacations and more available in its Daylesford region.

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NMI Indicates Spending Power of Men in a Recession

A new survey from the Natural Marketing Institute (NMI) shows men to be less affected by the recession in their spending habits.

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New Study Shows Influence of Social Media on Younger Demographic

According to a survey conducted by the marketing firm Ad-ology Research, a growing number of people in younger demographics are influenced by social networks when choosing a day spa or hair salon.

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Essence Magazine Offers Insight on African-American Women's Beauty Market

A study by Essence magazine, in conjunction with Vision Critical Group, shows that African-American women spend nearly twice as much on skin care annually than the general market.

Kids Protect Skin Better After Being Shown Sun Damage Results

Showing middle-school students ultraviolet photographs that reveal the sun damage to their faces makes them less likely to get sunburns in the months following, new research says, encouraging skin care professionals to speak to kids about good sun care.

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SpaFinder Releases Research on Industry Strengths

Showing how the spa industry is weathering the difficult economy of 2008 and 2009, SpaFinder has released a new survey focusing on marketing and personnel efforts.

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Mintel Maps Out Consumer Trends for 2009

Mintel, the global consumer and market research company, has released five ways consumers may adapt to the world's changes during the coming year.

Satisfying Web Site Experiences Important for Consumer Sales

New research shows the importance of a quality Web site to sales both online and offline.

New Research Shows Majority of Adults Have Some Green Motivation

In research released by the Natural Marketing Institute, it was indicated that more than 80% of U.S. adults are at least partially motivated by sustainability.

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Anheuser-Busch to Market and Distribute Skin Balance Water

Distribution and marketing of BORBA Skin Balance Waters and drinkable skin care line allows beer company to participate in the emerging nutraceutical beverage category; provides expansion opportunity.

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Study Shows Cause Marketing Boosts Sales

A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.

SpaFinder Releases State of Spa Travel Survey

Reviewing the industry for the end of 2007 and the early months of 2008, SpaFinder has released its 2008 State of the Spa Travel survey.

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New Study Reports Values of Adult Female Consumers

Marie Claire and Unity Marketing team up to educate marketers about the “All Access Woman”…

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