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$pa Marketing: You Can Afford TV Advertising

TV is actually the perfect medium for businesses in the salon and spa industry because it is visually driven. However, many small businesses shy away from TV ads because they think it is prohibitively expensive.

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Pevonia Names VP of Sales for U.S.

Michele Fenske has been named vice president of sales in the United States for Pevonia. She brings with her 18 years of industry experience, which started as a licensed esthetician.

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Don't Be Afraid to Add Expertise to Your Team

Your employees' talent, attitude and work ethic will influence every aspect of the business from client retention to bottom line, so you will need to choose your team members and train them strategically.

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Ask the Esthy: Opening a Home Business

Having a home-based business is a wonderful way to cut down on operating costs and save considerable time on a commute, but there are a few things you must research so that you can set up shop legally.

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$pa Marketing: Networking is Better Than Going It Alone

Without a doubt, networking is one of the best (and easiest) ways to get people working for you to grow your business at little or no additional cost to you.

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Teching Up the Spa

Large spa owners need to think about how to leverage technology to shape the customer experience without disrupting the tranquil esthetic of the environment.

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SpaHive Launched For Spa Group Collaboration

JMPankey Partners launched SpaHive, a 1-day group forum event designed for collaboration to grow business and increase revenue.

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Getting Creative With Spa Color

The colors you use in your spa space can have a profound effect on your clients and their physiological and emotional response to your business and the services and products you sell.

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The 5 Senses of Consistent Spa Design

When you design or redesign your spa, it’s important to consider your brand and the feeling that you want your clients to have when they walk in the door. One trick I’ve learned is to design a spa by considering the five senses: sight, smell, taste, sound and touch.

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Safety First: 3 Tips to Minimize Beauty Risk

No esthetician or beauty professional sets out to hurt their clients. Still, it can be easy to forget that relaxing, pampering skin care and beauty services are capable of harm.

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Ask the Esthy: Professional Products and Pre-booking

In this month's Ask the Esthy column, Crete explains how an esthetician can steer their clients away from drugstore products to professional products as well as bringing up pre-booking.

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#10Things to Decrease Spa Liability

This #10things you can do to protect your business, your personal liability and your clients was compiled with help from Jesse Cormier, director of industry relations for ASCP.

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$pa Marketing: Flourish with FUNdraising

Fundraising is the perfect opportunity to give something meaningful back to the community, but it can also help grow you spa business.

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Sweet 16: Giving your Business Its Driver’s License

If you haven’t thought about ways your business can drive itself, or have delayed embracing the tech of our time, now is a great time to begin.

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SKINtuition: 6 Ways to Stand Out in the Age of Impatience

Consumer trends can be overwhelming, but they are worth extra attention. One trend that seems to be here to stay is the need for instant gratification.

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5 Steps Towards a SMART Purchase

Prematurely endorsing an ineffective or unproven product can be damaging to your reputation and your business. Use the SMART purchasing method: Safety, Maintenance, Affirmation, Research, and Takeaway, as described here.

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4 Ways to Set Professional Skin Care Apart

Dermatology Times interviewed esthetician Rita Lee and a few dermatologists to identify the differences between professional and mass market skin care, and these differences are summarized below.

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6 Ways to Advance Your Career

Growth is a good thing, particularly when it's tied to learning. Leveraging lifelong learning, which not only has inherent benefits to your career, but also your wellbeing, provides six key ways to advance.