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Marketing Like a Master: How Skin Care Pros Can Market Sustainably in 2026

For today’s skin care professionals, standing out is no small feat.

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How Eating Affects Women’s Skin: Fuel, Fix, or Fail?

Let’s get one thing straight: your skin is not just a pretty wrapper; it’s a full-on metabolic organ.

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Best Practices for Addressing the Needs of the Unwell Client

The world is not well.

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Evolution of Skin Care and Beauty

Beauty has always been more than skin deep—it’s a reflection of culture, innovation and identity.

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Wicked: For Good NYC Premiere: Bowen Yang's Spellbinding Glow by Paula's Choice

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You Can't Make This Up! Pro Makeup Seeks QA in a Quick-Trend Market

Makeup is a particularly tricky pro space because if a client feels empowered to do it themselves...they will certainly try, as the over-saturated beauty market has shown us.

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PURE TRADE Celebrates the Holiday Season with Clarins

PURE TRADE, a trusted partner of Clarins, unveils the brand’s 2025 Advent calendars and a refined luggage and accessories collection created to capture the spirit of the festive season.

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On My Radar - Winter Skin Survival Kit

We’re coming up on the end of the year, and with the chillier months and holidays right around the corner, people are going to be looking for last-minute S.O.S. measures to keep dull, dry skin away.

White cylindrical skincare bottle of Collin Peel Toner for all skin types

Texture & Consumer Awareness: This is What's Shaping Current Toner Trends

Where formulation in one component of a consumer's skin care regimen is optimized, so too will the others follow, especially when it comes to multifunctionality.

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AI in Skin Care: Practical Innovations for Spa Owners and Estheticians

Artificial Intelligence (AI) is revolutionizing the skin care industry, offering spa owners and estheticians powerful tools to enhance client care, streamline operations and stay competitive.

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Holiday Skin SOS: The Surprising Science You Need to Know During Stress Season

Walk into any treatment room this holiday season and you'll see it instantly—that telltale puffiness around the eyes, the stubborn redness that refuses to calm down, the client who insists their go-to serum suddenly stings.

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The Complete Business of Spray Tanning: A Guide for the Modern Esthetician

In the ever-evolving world of aesthetics, there’s one service that’s managed to stay both timeless and trendy—profitable for practitioners, addictive for clients and shockingly low overhead for what it delivers: spray tanning.

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Seasonal Skin Savvy: How to Boost Your Biz Throughout the Year

If there’s one thing we can count on—besides the fact that someone will always ask if extractions will hurt—it’s the rhythm of the seasons.

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5 Things You Need to Know About Azelaic Acid

While the North American and European markets are no strangers to azelaic acid, the further industrialization of the Asian-Pacific region has resulted in a growing middle class and larger awareness surrounding skin care.

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8 Things You Need to Know About Lymphatic Massage

Social media, Instagram and TikTok mainly, have been allowing lymphatic drainage to soar in popularity with the rise of "lymphfluencers" who've been positioning techniques as a solution for those looking for a more defined jawline and reduced puffiness.

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Experts says ChatGPT Atlas Could Transform How Consumers Find and Book Beauty Treatments Online

Global beauty and wellness marketplace Fresha has highlighted how the newly launched ChatGPT Atlas could reshape the way consumers search for and book hair, beauty and wellness appointments.

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Bringing Renewal: Southwestern Spas' Answers to the Heat

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Milk Makeup Extends Its Roots in Music and Culture

Milk Makeup announced the next step in its cultural strategy: deepening its presence in music by creating authentic touchpoints with artists who embody fearless self-expression.