PURE TRADE, a trusted partner of Clarins, unveils the brand’s 2025 Advent calendars and a refined luggage and accessories collection created to capture the spirit of the festive season.
With the holiday season colliding with a tumultuous economic landscape, consumer wallets are feeling the pinch harder this year. While the holidays usually have buyers looking for more value per buck, this year is pushing that mindset to its limits.
Advent calendars are a particularly fun, festive way to maximize value and scope, allowing buyers a wider range of sampling without forcing the expensive purchase of a collection of full-sized items. In your own retail offerings, this can be a fun way to give clients room to play with products and accessories they may not be willing to spend full price on, or for them to introduce loved ones into cherished pieces of their own skin care journeys.
The Clarins Advent Calendar
The Clarins Advent calendar is available in two formats—12 and 24 days—and is meant to invite people to discover brand favorites among its array of products and accessories.
The accompanying luggage and accessories collection includes a round vanity case, two ultra-soft white RPET velvet pouches (large and small), a navy RPET velvet men’s pouch and a snowball-inspired keyring. The "women's" pouch has the Clarins logo embossed in gold, and the "men's" in matte black.
Consumers will open this calendar to reveal five Clarins beauty routines for face, body and makeup. Designed with sustainability in mind, both calendars are made entirely from 100% FSC-certified cardboard and coated paper from responsibly managed forests, with the calendars being manufactured in Europe.
This Advent calendar is another milestone in Clarins' and PURE TRADE's longstanding partnership, defined by creativity, precision and sustainable craftsmanship.
The design of this calendar was inspired by a dressing table and is meant to convey elegance throughout its function.
