[New York, NY] October 30, 2025—Premium wellness brand BON CHARGE has launched its first-ever haircare product, the BON CHARGE Red Light Cap (MSRP $499), to offer a science-backed hair growth treatment that can be enjoyed at home in just ten minutes.
The "skinification" of hair care and growing awareness surrounding the connection between scalp health and healthy hair have driven scalp care innovation to flourish in tandem with skin care. As consumers seek out results-focused serums that target specific scalp conditions, and more personalized formulations for spa-level care they can take home, there's another category growing rapidly in both scalp and general skin care: at-home devices.
BON CHARGE's Red Light Cap & Hair Loss Solutions
This premium, at-home device is designed to deliver targeted red LED light (650nm) to the scalp, to support capillary hair follicles, stimulate growth and promote the look of fuller, healthier hair in both men and women.
According to BON CHARGE's Global Red Light Therapy Trend Report, 34% of U.S. adults use red light therapy, a figure that rises to 53% when considering adults under the age of 35.
Meanwhile, multiple peer-reviewed studies show that an average of 30% of men report suffering from hair loss by the age of 30, soaring to 80% by the age of 70.
"At BON CHARGE, we’re driven by the mission to make cutting-edge wellness technology effortless and accessible in everyday life," says Andy Mant, co-founder and CEO of BON CHARGE. "The Red Light Cap is a breakthrough in hair and scalp health, delivering science-backed red light wavelengths in a wearable, comfortable design. It’s not just innovation for the sake of it; it’s about giving people a powerful tool to support their confidence, performance and overall well-being, all in just a few minutes a day."
This launch marks the latest addition to BON CHARGE's successful line of light-based products, alongside its Red Light Masks and PEMF Sauna Dome.
