A lot is being said and written these days about how to open a medical spa or how to add medical spa services to an existing spa. This makes sense since the medical spa market is one of the fastest growing in the country.
These procedures can often command higher price points than spa treatments. However, medical spa owners and operators shouldn’t overlook offering beauty services, as they can be lucrative opportunities for added services for your patients.
What Can Estheticians Do for You?
According to the American Med Spa Association’s 2017 Medical Spa State of the Industry Report, esthetician services were one of the leading revenue generators in medical spas. These treatments can include facials, esthetician-grade chemical peels and waxing, to name a few. This category also includes HydraFacials, which is one of the fastest-growing treatments in medical spas regardless of practitioner type.
As mentioned previously, estheticians can also provide many other benefits, such as driving patient retention and improving the patient experience.
In many states, treatments such as microneedling and dermaplaning are considered to be the practice of medicine. Because of this, they should only be done by a licensed medical professional. However, there are some situations in which a person with an esthetics license may perform these procedures.
Microblading is also a treatment that individuals holding esthetician licenses perform in many states. State laws can vary regarding this procedure, but it is often categorized as permanent makeup. With some additional training, these practitioners can often offer this service in medical spas.
Contact an attorney familiar with medical esthetic laws in your state for more information on microneedling, dermaplaning or microblading.
To add these esthetician services to your medical spa, first be sure that the practitioners you hire are properly licensed to perform these treatments. This should be of paramount importance for all of your service providers, whether offering beauty services or medical treatments.
In-depth training and proper licensing ensure that your patients are getting the best possible services and results, and it also protects your staff and business against fines and other punishments from regulatory agencies.
Your business will also need to obtain an establishment license for these procedures, and that license must be displayed in your facility during business hours. Additionally, be sure to double check with your insurance provider to make sure you are covered to offer these additional treatments. Assuming that your other business housekeeping is in order (LLC, tax ID, etc.), you should now be set to offer another tier of services to your clients.
Attend the Medical Spa Business Summit at Face & Body Northern California or Southeast to find out more about how beauty services can boost your medical spa.