Industry News Roundup: Partnerships from Borboleta X Milady and PatientFi x LaserAway

Borboleta Beauty and Milady
Borboleta Beauty and Milady are teaming up to provide lash supplies for beauty and wellness education.
Photo courtesy of Borboleta Beauty and Milady

Some of the latest company news include a new partnership between Borboleta Beauty and Milady, an expansion to the partnership between PatientFi and LaserAway and the announcement of a new vice president of franchise development at Massage Heights.

Related: Top Marketing Mindshift Changes for Spa Pros

Borboleta & Milady Partner on Lash Supplies for Beauty Education

Borboleta Beauty has announced an exclusive new partnership with Milady, the leading provider of beauty and wellness education for schools worldwide. With this partnership, Borboleta will exclusively supply the lash kits and tools essential for learning and practicing the art of lash extensions during Milady's education and training. 

The partnership between Milady and Borboleta will provide beauty schools with an easy-to-use solution for their lash education needs, from infection control to client consultation, lash application and building an eyelash and brow business. The education program will ensure students are upskilled in these profitable and in-demand services using Borboleta's professional supplies.  

“In an unprecedented move, this partnership combines top quality products and education along with years of expertise educating students and creating successful careers,” said Mike Alexander, chief executive officer, Borboleta Beauty. “This partnership is going to disrupt the lash industry to make way for significant growth, and the best available experience for the lash artist and beauty schools. We will see an influx of more talented lash artists entering the industry, and as a result, more consumers demanding the service.” 

“We’re very excited to find a partner like Borboleta to create custom eyelash kits that match Milady curriculum,” said Sandra Bruce, SVP and general manager, Milady. “The demand for eyelash education has exploded and, as we addressed it, we learned that beauty schools spent countless hours in sourcing a quality eyelash kit vendor that would meet their needs. With this partnership, beauty programs can launch their programs more efficiently and focus on preparing students for successful careers.” 

PatientFi & LaserAway Expand Service Partnership

PatientFi has expanded its services across all 143 LaserAway clinics in the United States, continuing the two companies' ongoing partnership. The expansion ensures an easy process and higher patient conversions for LaserAway locations, offering patients a more affordable way to pay using PatientFi’s flexible monthly payment plans and zero-interest promotional financing options. 

The partnership is powered by the CredCompare platform, a multi-lender platform that enables providers to extend financing options across the credit spectrum. By simplifying the financing application process, helping eliminate credit application declines and increasing case conversion rates, the streamlined integration with LaserAway provides an all-in-one solution for both LaserAway staff and patients, allowing, its extensive patient network to access the treatments needed on an affordable monthly payment.

“As out-of-pocket aesthetic treatments continue to increase in demand, consumers will progressively need alternative payment options to maintain their aesthetic goals,” said Ray Bassi, senior vice president of Sales at PatientFi. “With this in mind, we couldn’t be more excited to continue our partnership with LaserAway via our CredCompare integration, as this will continue to focus on delivering an exceptional experience for LaserAway patients.”

"As consumer demand for financing continues to grow, the CredCompare platform provides our patients with multiple lending options through a frictionless user experience,” said Todd Heckmann, president of LaserAway. “PatientFi’s wallet-friendly monthly payment plans enable more patients to achieve their aesthetic goals. We are extremely pleased to partner with PatientFi and CredCompare to achieve a best-in-class consumer financing program for LaserAway.”

Massage Heights Names Austin Alexander VP of Franchise Development

Massage Heights has appointed Austin Alexander as vice president of franchise development. With an extensive background of being a franchisee as well as on the franchisor side within the development team of a fitness concept, Alexander brings a wealth of experience from the health and wellness industry to Massage Heights. 

Before his current role, he held key positions within well-established franchises such as Self Esteem Brands and Lift Brands, refining his skills in operations, sales and business development.

"Stepping into this role is a privilege, and I'm thrilled to continue leveraging my extensive franchising experience within this respected brand,” said Alexander. “My goal is to further propel growth, forge strong partnerships, and support franchisees as we expand the Massage Heights community together. With a deep understanding of our brand's values and a commitment to excellence, I am dedicated to fostering a culture of success and empowerment within our franchise network.”

"An energetic and enthusiastic entrepreneur at heart, Austin is deeply committed to empowering others to realize their own entrepreneurial aspirations and contribute to community well-being through business ownership,” said Shane Evans, Founder & CEO of Massage Heights. “His strong background and passion for franchising, particularly in the health and wellness sector, align perfectly with our mission to empower individuals to own their own businesses and promote well-being within communities. We are on a strong growth trajectory being in our 20th anniversary year, and I’m confident Austin will help us continue this momentum.”

More in Industry News