When you have successfully created a memorable customer experience, you automatically increase the perceived value of your products and services.
“Customer Experience”, or CX, has been on the lips of every designer and marketing professional for a few years now. Most people think of it as providing great service in a memorable atmosphere. This is true, however, it’s more than that. It starts with digital platform design, moves on to storefront design, is carried throughout the business’s interior, and can even be evident in parking areas. CX touches everything.
