Pause and Pure Mama have collaborated to bring a new wellness experience aimed at mother-to-be. It brings together a guided meditation by Nina Phelan, magnesium rich float therapy at Pause and Pure Mama Magnesium Body Rub for a restorative ritual. The goal of the collaboration is to shift the conversation around pregnancy wellbeing.
Pause opened its first studio in 2016, with a focus on float therapy, and expanded its services in 2018 to include LED light therapy, IV drip therapy, cold plunges and infrared saunas. Pure Mama develops high-quality skincare products that are pregnancy safe with the intention to support the woman through every part of their pregnancy journey.
With partnership, Pause and Pure Mama are reminding women that caring for themselves is just as important as preparing for baby. Every touchpoint is designed to feel calm, premium and nurturing. While pregnancy can be a time of incredible change, this wellness experience is designed to give mothers-to-be a moment to feel supported. They can do the magnesium-rich float therapy and receive a complimentary mini Pure Mama Magnesium Body Rub to take home.
