DAISE Beauty, the mood-matching, fragrance-forward personal care brand from Jaimee Lupton is expanding its beauty-meets-play range with the introduction of four new self-care products launching in Target today.
Mood-matching is one facet of the developing personalization movement, as consumers desire products and experiences tailored to their states minute-to-minute. Personal care that can fit the vibe you're in is a splashy, novel way consumers can leave an increasingly personal mark on their routine and lifestyle, read: very personal care.
DAISE Beauty's New Products
DAISE is here to make self-care fun, expressive and tailored to the individual. All products are certified cruelty-free under the Cruelty Free International Leaping Bunny program, the internationally recognized gold standard for cruelty-free products.
1. Jelly Soap
DAISE Beauty's Jelly Soap comes in three fragrances, meant to elevate the consumer's mood: froyo (watermelon), vacay (coconut) and whippy (vanilla and caramel).
2. Moisturizing Body Butter
The DAISE Moisturizing Body Butter is enriched with shea butter and hyaluronic acid to provide long-lasting hydration and a smooth, supple feel. This body butter is paraben-free and available in six playful scents to mix, match or layer: coconut, cherry, vanilla, pomegranate, pineapple and melon. This body butter is meant to be a go-to for hydrated, silky-soft, radiant skin every day.
3. Peptide Lip Butter Balm
This nourishing lip balm comes with a light tint, and in four juicy flavors: Berry & Vanilla, Cake Pop, Cherry Bomb and Very Vanilla.
4. Lip Balm Phone Petal Pod
The DAISE Phone Petal Pod is a phone-ready lip balm designed to keep lips soft, smooth and moisturized. Formulated with vitamin E, shea butter, coconut oil and avocado oil, this non-tinted, non-drying balm delivers 8-hour moisture and two flavors, with more teased to come in the future: Strawberry Kiss and Watermelon Crush.
