Skin care influencers, or skinfluencers, are using Twitter as a platform to reach a larger audience. Being able to send skin care tips and tricks with the push of a button enables skinfluencers to share their knowledge and expertise with the world.
Related: The Best Ways to Engage With Your Spa's Social Media Followers
Glossy has recently highlighted a number of BIPOC skininfluencers that are paving the way for skin care advice on Twitter. Consider following these influencers, either for knowledge or tips and tricks for your own social.
Ashley White (@skinclasshero) is an esthetician who started sharing her knowledge on Twitter to get more clients. She did, but what she also got was 42.6K followers within three years. She has received not only appointment request via Twitter but collaboration request from brands.
Sean Garrette (@seangarrette )is an esthetician feels like he can be himself on Twitter with more intimate conversations because it is not a visual platform.
Tiara Willis (@MakeupforWOC) is an esthetician with 275.1K followers. Willis enjoys the ease Twitter provides as she is able to send out tweets from anywhere at anytime.
Nayamka Roberts-Smith (@labeautyologist) is an esthetician with 202.2K followers. She was even asked to help Twitter test its beta version of Twitter Spaces.
