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Section: Business > Retail

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Quarantine Connections Part 1: Preparing Your Business for the Future

During these trying times, it's important to still connect with your customers to keep them coming back into your spa when this pandemic is over. See some top tips on how you can keep connecting with your clients in quarantine.

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Simplifying Men’s Skin Care

When it comes to your male clientele, simpler is better. Make sure you're getting them to buy your retail by simplifying their routine.

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The Magic of Serums in Skin Care

Make sure your clients aren't skipping on the serums when it comes to their home-care regimen. Learn how to educate your clients for the best results.

From left: Lisa Dominguez,Tanja Catoe, Lydia Sarfati and Fabiola Carr

Repêchage Empowers Female Spa Success for 2020

Lydia Sarfati recognized female leadership in the company's 2020 Power Lunch, where female entrepreneurs were highlighted to inspire strong business decisions into 2020.

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Boosting Profits with a Brow Bar

The brow market continues to grow, as more clients look to either add more hair to their brows or take more away. See how you could be making bank just off of adding brow services.

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KNESKO360 Launch Goes Full Circle by Boosting Retail Offerings

Knesko Skin announced the launch of their KNESKO360 program during the 2019 ISPA conference.

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Tis’ the Season to be Jolly, Spa la la la la

Make sure the holidays don't sneak up on your this. Set a plan and put it into action with these tips.

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Eight Home Devices to Boost Skin Success

Technology continues to boom and grow in the industry, which includes the home-care technology used in devices. See what at-home devices you need to get your clients trying.

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[PODCAST]: Top Tips For Painless Retail Selling

Unfortunately, selling is not taught in most esthetic and hospitality management programs. As such, spa professionals often find this task painful.

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4 Steps to Create a Booming Business

"We are creators of beauty and givers of confidence." See how you can take your business to the next level.

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$pa Marketing: The Art of the Add-On Sale

“Success is not a big step in the future; success is a small step taken right now.”

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Building Male Clientele

With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.

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$pa Marketing: Emotional Buying Behavior

People buy through their emotions, which can be a great tool when it comes to sales. Instead of logically trying to sell someone a product, appeal to their emotions.

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Faux Experts On The Rise

Take Back Your Retail Sales from the Fake Beauty Experts. Show your clients why you know what you're talking about and should be their trusted source for their skin care needs.

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The Importance of Inventory Control

Inventory control is an important responsibility for any spa owner or manager, and being able to keep it under control requires knowing how much product you have and comparing it to how much you should have.

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Upselling

Retail is a very important part of making a profit in the spa industry, but it doesn't always feel natural. We've got the top tips for you to learn how to upsell to your clients in a way that feels right and natural.

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6 Key Sales Targets Your Spa is Probably Missing

Carol Phillips, kicked off the second day of Face & Body Southeast by sharing with attendees techniques for increasing spa retail sales and how to successfully sell themselves and products.

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Spa Mirbeau Boosts Retail Sales with Bath Butlers

Bath butlers sound just about as luxurious as Spa Mirbeau designed them to be. This add-on service was a way for Spa Mirbeau to enhance their client's spa experience while boosting their retail service.

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