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Spa Interiors: Hi, skin

Check Out Hi Skin's Approach to Futuristic Spa Design

The brand's founder, Mark Elias, sat down with Skin Inc. to discuss how to design a spa space that’s futuristic, yet warm and welcoming.

Female esthetician helping a client with the spa menu.

Creating an Inclusive Spa Menu

See how you can make sure you are crafting your spa menu to have inclusive language.

Spa Business Credibility

11 Phrases to Avoid That Can Undercut Your Credibility

Here’s a guide on phrases to avoid and why steering clear of them is crucial for your professional success.

Spa Marketing: Is It Time to Pivot?

$pa Marketing: Is It Time to Pivot?

Pivoting is an integral part of maintaining a healthy business. As times change—and the economy changes—it's especially important to know when to adapt.

Brow mapping

Wedding Brows That Wow

See how you can make sure you get your clients brows perfect for their big day.

Woman washing face

5 Analogies To Keep Your Clients Hydrated

Here is a powerful and prioritized script on the importance of skin hydration, along with easy-to-understand analogies that put hydration in the same seat as sunscreen.

Video Interview With Smart Skn

[VIDEO] AI Advancements To Enhance Your Spa Business

See how you can use AI in your treatment room and retail area to make a huge difference in your business.

Spa Marketing: Google

$pa Marketing: Keeping Up with Google to Enhance the User Experience

Keeping up with Google's updates, enhancing user experience and implementing effective SEO strategies are essential for website success.

Ask The Esty: Acne Education

Ask The Esty: Top Questions to Ask Before Treating Acne

Industry pro, Deedee Crossett, answers your burning questions about acne this month.

Questions To Ask Male Waxing Clients

Brozilian Breakdown: 6 Questions to Ask Your Male Clients

Here are the questions you need to be asking your clients before a waxing service.

9 Confidence Hacks for the treatment Room

9 Confidence Hacks to Be Your Best Self in the Treatment Room

Are you ready to discover nine hacks that will instantly make you feel more self-assured and empowered in your practice? Try these tips the next time you need a confidence boost!

Marketing Mindshifts

Top Marketing Mindshift Changes for Spa Pros

The key to success in our current age of digital marketing is to embrace the idea that each platform cultivates its own distinct community.

Spa Marketing

$pa Marketing: How to Ask the Right Business Questions

Many might not realize that the true secret to success lies in the role of persistence and simply asking for what you want.

Stories of Success: Candace Holyfield

Finding the Right Path to Spa Success with Candace Holyfield

Holyfield sat down with Skin Inc. to discuss the growing trend of dermaplaning and the endless paths to industry education she uses to stay ahead in esthetics.

Inspiring Spa Spaces: GLO30 Spa Franchise

Crafting an Inclusive Spa Space with GLO30

The founder sat down with Skin Inc. to discuss the importance of providing inclusive spa spaces, how to create a sensory experience through sound and so much more.

Spa Marketing

$pa Marketing: What are YOU Known For?

By focusing on a particular area (or treatment type), you’re able to hone your skills and knowledge in a specific niche. This allows you to become a master in your field rather than spreading yourself thin over a myriad of topics.

Spa Client Consultations

Growing Confidence Through Conversation

Learn how to confidently nail your client consultations to keep loyal clients coming back.

See how hiring a business consultant can boost your esthetic career.

Elevating Your Esthetics Career: The Strategic Impact of Hiring a Business Consultant

Running a successful esthetics business requires a delicate balance of talent, passion, and sound financial management, so learn how you can master these skills.