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8 Lessons to Get Your Business Off the Ground

These tips can provide entrepreneurs with the advice needed to help them become benevolent dictators.

7 Secrets to Developing an Effective Spa Menu

Your spa menu represents your facility to the world. Is yours doing a good job?

Deep Sea Spa-ing: More and more aquatic treatments, such as hammam rituals, Vichy showers and Watsu are booming trends.

Only on SkinInc.com: Top 10 Spa Treatment Trends and How to Market Them

Only on SkinInc.com: Spa Week released its top 10 spa treatment trends and has provided SkinInc.com with exclusive tips and advice about how to market these trends to ensure that they are profitable additions to your menu.

Undergo an Online Makeover

Is your facility's website utilizing search engine marketing to appeal to new clients?

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Are You Selling or Educating?

Clients expect you to sell to them, but when you educate them, a new world of opportunities opens.

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Plan to Succeed With Strategic Marketing

Research, planning and strategy will make your next marketing feat a success.

Media Coverage for Your Spa

Although social media marketing is a must, don't forget about the importance of public relations.

Grow With Existing Clients

Tap into your current client roster to increase appointments and profitability.

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Throw Your Clients a Pretty Party!

Tips and tricks for a fun, informative and lucrative event for both clients and staff.

Make it Easy for Your Clients to Buy

Whether online or through traditional methods, communication to your clients remains a key component in business success.

Tweeting Your Way to the Top

Social media gives skin care facilities the power to create their own word-of-mouth and reach more people than ever before.

Increase Exposure and Sales With YouTube

Learn more about using YouTube in your social media efforts.

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The New Alchemy of Multitasking Makeup

Combining skin care with cosmetics appeals to your clients who are seeking economy and efficiency.

Increase Exposure and Sales With Social Media

Find out how Facebook and Twitter can make a big difference for your business.

On the Upswing

Think of new ways to add business to your spa to continue the industry's upswing toward recovery.

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Marketing Your Unique Medical Spa

Differentiation and persistent, quality marketing can make all the difference to your medical spa.

Spa Beauty PR 360

Reach public relations success by utilizing all media outlets.

Recruiting and Retaining Clients

Words of advice from your peers about making Groupon work for you.