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Social Media Marketing for Increased Traffic and Profits

E-marketing within your spa is one of the most efficient and cost-effective methods of advertising.

Building a Steady Client Base

Secure and retain clients, and keep them coming back for years.

Readers Ask ... Branding

This month, Readers Ask: How can I brand myself?

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Only on SkinInc.com: Are You Making the Right In-Spa Marketing Efforts?

Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.

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Only on SkinInc.com: Develop a No-tanning Pledge Just In Time for Spring Break

Amy Forman Taub, MD, dermatologist and founder of Advanced Dermatology, shares tips on how developing your own no-tanning pledge can reap client and community benefits while encouraging clients to avoid tanning for healthier lives.

The 5 R's of Shoestring Marketing

Reaching out to the clients and contacts you already have is the key to penny-wise marketing.

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Only on SkinInc.com: The Client Type That Will Activate Your Marketing Efforts

Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.

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Try a Last-minute Valentine's Day Gift Card Campaign for Men

Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.

Tap Into the Power of Mobile Marketing

If you are prepared to make business happen anywhere, you can better control your facility's success.

Beauty Marketing is Going Social ... But Isn't Replacing Traditional Forms of Marketing

A new report released by consulting and research firm, Kline, indicates that brands are rapidly moving ahead in the game with their social and mobile strategies without dropping traditional marketing efforts

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ISPA Releases Executive Summary of 2011 Spa Industry Report to SkinInc.com

Information included highlights the promotion and marketing efforts of spas in 2010, as well as pricing and profitability trends, and future challenges. What can your spa learn from these trends?

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Only on SkinInc.com: Are Customers Always Right?

Rewarding complainers is a no-win policy; instead, consider ways that you can reward your most loyal and profitable clients.

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Facebook Advertising—Key Issues for Spas

Is advertising your skin care facility on Facebook the best use of your money?

Spa Week and InComm Form Retail Gift Card Partnership

The spa marketing company hopes to grow to become the largest selling spa gift card in the industry.

Client Retention Based on Real Results

The best retention strategy is providing the best treatments available.

Reaching Consumers

Spa Week--and every week--is about educating consumers about professional skin care.

Spa Marketing Ahead of the Curve

Real change has happened in the industry, so your marketing approach has to adapt, too.

The design team from SFIEC gave consumer attendees free makeovers.

Revive & Renew: A New Look at Reaching the Consumer

This unique, hands-on consumer event made its debut at Park Valencia in the upscale Santana Row in San Jose, California, in August.