Search Skin Inc.

Target Marketing by Generation

Defining your target market is key to your facility's success.

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Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study

Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.

Create Value as a Marketing Strategy

Instead of discounting your services, figure out how to effectively and inexpensively add value to your business model.

Shelf-talkers—The Silent Salespeople

Shelf-talkers work wherever they are assigned to promote your business and boost your retail sales.

Getting Over the Post-holiday Slump

Enticing clients back through your facility's door is the key to brisk sales in the new year.

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Get New Clients While Giving Back to the Community

It’s a win-win—use this method to introduce clients to your facility while making a charitable contribution.

Spas Speak— Introducing New Treatments

Introducing new treatments and services is a crucial way to keep returning clients on their toes and entice new clients to come through your doors.

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Give the Gift of Great Skin

Encourage clients to give a gift to themselves—the gift of great skin.

Is Your Spa Lost in Internet Searches

Focus on three areas and your skin care facility will be present in the majority of places where your clients look.

Value--What Your Clients Really Want

If a skin care facility wants to increase sales and margins, its team needs to understand how to establish real value.

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Cashing in This Holiday Season

Plan ahead, get creative, get aggressive and think differently than you have in the past.

Working Successfully With Daily Deal Websites

Deal sites provide a “warm lead” that is going to require some hand-holding to convert into a client.

4 Steps to Securing Media Coverage

By following these four steps, you can garner media coverage for your spa in a variety of outlets.

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Glen Ellyn's Downtown Spa Hop: A Case Study

This vibrant Chicago suburb hosted an event that united area spa owners to showcase what they have to offer. Would your business benefit from such an event?

Coach Your Facility to Success

Coach yourself--and your business--by using the basic components of the coaching modality.

Use Testimonials to Grow Your Spa

It's always better when someone else sings your praises, so let your clients sell for you.

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Mintel Highlights the Beauty in Social Media Engagement

Research from Mintel indicates that almost four in 10 British citizens (37%, equating to 15 million consumers) have interacted with beauty and personal care brands online.

How Software Helps Streamline Business Operations

Business management software allows skin care facilities to maximize efficiency.