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Type: Article
Section: Business > Finance
Marketing
Pivoting Your Spa Biz Strategy
Now it’s time to get back to business, but how do we market our services during a time when people are afraid of close personal interaction?
Customer Service
The Power of Persistence
Persistence is a powerful tool that each of us has at our disposal. It is the choice that we make whether to implement it—or not.
Customer Service
$pa Marketing: What’s Your Follow-Up Plan?
Here's why you should have a follow-up system in place for both prospective and existing customers.
Customer Service
Image Is Your Business
In the professional beauty industry, you are only as good as your last client. We expect our clients to be a walking, talking “visual advertisement” for us, but are we holding up our end of the bargain?
Marketing
Amplify Your E-mail Marketing
Sending e-mails is a great way to stay connected to our clients. Particularly right now, our clients are looking to us for inspiration, information and education!
Marketing
Shoestring Spa Marketing
While marketing is one of the most important aspects of your business’ success, tracking your referrals, projecting your costs and using a variety of low-cost methods will maximize your returns!
Retail
Transform Your Business with Private Label Skincare
Launching a private label skincare line can be a transformative, profitable move for estheticians, spas, and medical practices. We make it easy with low minimums, education, marketing, and graphic support.
Marketing
8 Top Tips for Networking
This article focuses on helping estheticians create a career network that’s filled with professionals and entrepreneurs with whom they share common connections and/or interests.
Industry News
Upgrade Your Skin Knowledge at Face & Body Virtual
Skin Inc. and MedEsthetics can’t wait to combine our two audiences for four days of knowledge, techniques, specials and fun at Face & Body Virtual, May 23-26, 2021.
Marketing
How Too Sell Like an Influencer
Estheticians and skin care professionals are becoming the new professional influencers at the forefront of the skin care sector.
Finance
Reflections: Starting Fresh
In this issue of Skin Inc., you will find tools to help get your spa in order and only keep the things that bring you joy.
Finance
Spark Joy in Your Spa Space: Clearing the Clutter
KonMari is indeed relevant and trending, along with many other Japanese wellness trends. This is beneficial because many spas could sure use a refresh of the spirit, a spark of joy and the release of old things that no longer serve or suit their owner.
Finance
#10Things To Shape Your 2021 Experience
Many of us have had a dramatic shift in our businesses. Everyone in our industry has gone into what I call “hustle mode.”
Marketing
$pa Marketing: 30-60-90+ Days to Success
Louis Silberman, CEO of National Laser Institute shares his top tips for 30-60-90 day marketing plans.
Customer Service
4 Questions To Ask Before You Bring in Body Devices
When choosing a device for body treatments, there are many factors that are important to keep in mind to decide what works for your business.
Finance
3 Ways to Future-Proof Your Spa
The keys to recession proofing an organization is the ability to incorporate technology, creativity and community on a continuous basis.
Industry News
B-Corp Beauty
B Corporation Certifications are not that well-known, learn more about what they are and how they can help your business.
Marketing
$pa Marketing: The Secret to Making More Money
See what top tips we have for you to start making more money.
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