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Male with a face mask on at the spa

8 Trends Shaping The Future of Male Wellness

This article explores the future of men’s wellness and spa treatments, looking at emerging trends, innovative therapies, and what lies ahead for this expanding sector.

Stylist in a salon with her client.

13 Takeaways From Square's 2025 Future of Beauty Report

Beauty pros around the world are setting themselves apart from the competition, changing the game when it comes to marketing, loyalty programs, elevated experiences and new techniques, according to Square's Future of Beauty Report for 2025.

Best tips for spa marketing

Targeted Marketing that Works

Crafting a marketing strategy that resonates with each age group is critical, so let’s take a closer look.

Hydration for the skin

My 4 Hydration Must-Haves

As someone with very dry skin, I am always on the lookout for products that add moisture to my skin and keep it there.

Spavia Mountain Design

Check Out What Inspires Spavia's Spaces

Spavia was founded in 2005 by Allison and Marty Langenderfer to support a client's journey to wellness by giving them customized treatments in a relaxing environment.

Devices will allow for more sophisticated personalization for beauty consumers as they continue to seek salon results at home.

From Salon Results to Personalized Routines: The Future of Beauty Technology

How new beauty tech devices can allow for more sophisticated personalization for consumers as the demand for salon results at home continues to increase.

Sorella Muesli Mask

Sorella Formulates Mask Trio For Spa Partners

Sorella has created a trio of unique masks specifically for its professional partners to bring more hydration, calming and glowing to treatment rooms.

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6 Ways To Get Esthy Self Care

Once you are in this industry you realize how hard it is to get a treatment or find time for wellness. Here are my tips to assist you in keeping well.

Race Reality Podcast on Acne with Hydration and Repair

[Podcast] Why Acne Needs Both Hydration and Repair

In this podcast, we sit down with licensed estheticians and Face Reality educators Alex Hernandez and Kelsey Duque, who help dispell some misconceptions about drying acne.

Los Angeles skyline

What You Need to Know About CA Wildfires [Support and Relief]

As members of the Esthetics' Council, we reached out to founder Susanne Schmaling to find out what resources and information were available not only to our spa community in the L.A. area, but to all those living there.

beautiful Asian woman isolated on white background holding essence skin care product

10 Trends in Beauty: K-Beauty, Mixsoon Bean Ferment, Forge, Tallow Skin Care for Men, Spate's 2025 Predictions...

C&T's Consumer Pulse report on the socials uncovers emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Mixsoon's K-Beauty Bean Ferment, Forge's Tallow skin care for men, Spate's 2025 predictions...

The Age of Mind/Body Technologies To Deliver Spa & Wellness Services

The Age of Mind/Body Technologies To Deliver Spa & Wellness Services

Wellness can now leverage the power of technology with traditional touch services including body and facial therapies like massage, body scrubs, and facials, enriching the range of services and elevating the overall experience.

Face & Body is returning to silicon valley

Face & Body Returns To Silicon Valley for 2025

Face & Body's loyal attendees asked us to return to Silicon Valley, and as Dorothy famously said, "there is no place like home," so Face & Body is going back to the Bay Area.

Female skin care influencer filming herself with products

Winter Wellness: Maximizing Spa Success Through Social Media

Winter brings new possibilities, from creating a seasonal menu to enhancing your social media presence. Let’s discuss how to harness these tools to boost your reputation and attract new clients.

Minimalist illustration of four trees representing the seasons with a deer and falling leaves

A Guide to Seasonally Refreshing Your Spa Menu

Let us walk through the reasons why seasonal menus are important and discover some simple ways to implement them without wanting to run for the hills!

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Meeting Your Clients at the (Mixology) Bar

Let’s dive into the science behind mixology, explore key ingredients, and discuss how this trend benefits spa businesses and their clients.

Woman with glass skin in the spa

Create The Glass Skin Look

This popular trend may have started in the Korean beauty industry, but it has since made its way to North America and is growing in popularity. To really get the look the skin needs to be healthy, hydrated, glowing and radiant.

Thompson Spa Couples Room

Thompson Spa Adds Clinical Menu

The new ThompsonRx menu of six facials using Skinceuticals products can be enjoyed my any skin type and are customized to each client to address acne, dull skin or aging.

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