Some people take to innovation the way that a fish takes to water. This is what’s at the kernel of Pevonia’s origin story. The brand was founded with a mission to elevate esthetics to a level of globally recognized prestige. Having played a key role in shaping ISPA and advancing esthetic licensing in the U.S., the founders understood that the industry would need the right tools to achieve that distinction.
Today, Pevonia remains under the leadership of co-founder Sylvie Hennessy, who continues to stay closely connected to the industry and to the brand’s leading partners through the Pevonia Advisory Council (PAC) and Direct Connect Team. Hennessy is one of spa’s most prominent shaping influences, bringing her expertise in biochemistry and educational psychology—expertise that’s reflected in Pevonia’s clinical effectiveness.
The brand’s wellness-focused, holistic approach to skin care mirrors its comprehensive strategy for empowering the industry: Pevonia doesn’t just create effective, natural products that skin professionals and clients adore, but has added a curriculum on new technologies and ingredients, business classes for refining customer service and retail, as well as resources for business planning and marketing support. This means that estheticians and spa professionals are empowered, surely, but so are new entrepreneurs that many in the industry also embody.
After more than 30 years in the industry and a presence in nearly 100 countries, Pevonia continues to be a pillar in the spa community through their products and services, and to this day, has not forgotten its ISPA roots, exhibiting at the show and participating in the annual ISPA auction that contributes to the foundation’s research reports and other resources. Additionally, the brand supports other leading industry events and forums to ensure it remains top of mind for decision makers, helping to brightly shape the future of the wellness and spa market.
What Pevonia Means to Spas
Pevonia’s longevity within the industry isn’t just the result of authentic passion, meticulous planning, and hard work; the industry allowed the brand to fill a much-desired gap because Pevonia is emblematic of the values lauded by the spa, esthetics, and wellness communities. Clients are growing increasingly wary of the potential harm associated with parabens, sulfates and synthetic fragrances, and they’re looking for products that they can feel certain are both effective and safe to use, and that won’t irritate their skin or compromise its barrier.
The environment and sustainability are also rising in clients’ priorities; they don’t just want the natural formulations Pevonia is known for, but formulations that are ethically and sustainably sourced so they can play their part in protecting the world and those we share it with. For Pevonia, being cruelty-free and sustainable is not just a timely marketing strategy, but a vow. The brand’s post-consumer, recyclable air-express containers naturally preserve products while being earth-friendly. Pevonia is always looking to innovate its sustainability practices and to spread awareness.
Pevonia also ensures that products are safe for all ages and skin types at a time when skin is viewed with more nuance than ever before. The brand offers vegan, pregnancy-safe and family-friendly solutions to align with each person’s journey to improved skin health and wellness.
In abiding by the gold standard it sets, Pevonia empowers the skin and spa community through transparent business practices, inclusive and sustainable industry practices and practical, actionable, meaningful industry change brought about by Hennessy’s caliber of expertise.
Learning—The Pevonia Way
Pevonia knows the value of investing in and empowering the talented, knowledgeable and dedicated spa professionals they serve. The brand sets dedicated time to connect with their clients to evaluate a spa business’ identity, goals, strengths and opportunities to come up with a personalized plan, whether the client requires one just for the season, or for the entire year, where the team will explore things like untapped market reach, and how those translate to profitability. Pevonia’s team collaborates with clients to create custom seasonal menus, plan for inclusive care, and assist with building community rapport through in-person and virtual events.
The Pevonia Academy works to equip professionals with enhanced customer service, treatment service performance, and retail skillsets to distinguish them in their craft. Working with their clients, Pevonia empowers estheticians and spa professionals to bolster retail sales and service revenue through a focus on consistent and superior quality of service, educating spa owners to reduce staff turnover and stay ahead of the competition.
Innovation—Proprietary Manufacturing
Maintaining their leading stance amongst spas and clients requires a serious commitment to innovation. Pevonia’s proprietary laboratories and research and development experts are key to the brand’s strong foundation for global success. From fitness recovery products to cacao-infused treatments, to their latest Hyaluronic Acid Hydra Collection featuring high-tech micro-fragmented (ultra-low molecular weight) Hyaluronic Acid, there is no stopping Pevonia!
When it comes to the business of wellness, spa and esthetics, Pevonia is setting new standards every day. What can they say? It is a true passion that just comes naturally.
Disclaimer:
The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Skin Inc. takes steps to ensure that you will not confuse sponsored content with content produced by Skin Inc. and governed by its editorial policy.
