National Clean Beauty Day came and went, but for brands committed year-round to non-toxic, sustainably packaged products, it might as well have been just another Wednesday. The standards for industry transparency have been rising for years with the growth of the wellness movement and content creator platforms allowing for larger sway in the court of public opinion. The flood of products on the market has also forced consumers to become savvier and more discerning. As such, brands that craft their ethos around healthy, gentle formulations and sustainability are the answer to many consumers' prayers.
Asian-American beauty brand YENSA marries superfoods with Asian rituals, notably inspired by the 2000-year-old practice of Zuo Yue Zi, where a new mother “sits out the month” to rest and nourish her body with a “superfood”-rich diet. YENSA takes a holistic approach to creating luxury cosmetic and skin care products, bringing the best of the old and new together for effective, safe beauty that clients will love. YENSA is beloved by consumers and makeup artists alike, making it a versatile addition to any kit, personal or professional.
