[Florham Park, NJ] October 15, 2025 - With a massive number of people affected by sensitive skin, being able to treat it is less of an accommodation and more of a core offering for a type of clientele. BASF's personal care branch has launched a botanical-based active, Ameriflor Calm, specifically to build up resilience in sensitive skin.
While consumer scrutiny is raising transparency standards in products, for those with sensitive skin, it's even more critical to know exactly what's on a label so they can avoid potential irritants.
The caution those with sensitive skin exhibit in their day-to-day lives doesn't stop at their regimen; certain climates, cosmetics and even eating spicy foods can all trigger a reaction. Skin care as a piece of a broader wellness lifestyle? Those with sensitive skin have been living that way for a while now.
BASF's Ameriflor Calm
Sensitive skin impacts 70% of women and 60% of men globally.
Ameriflor Calm may be a respite to them, helping reduce redness and trans-epidermal water loss, while also defending against potential environmental irritants. This empathic active is sourced from regenerative farms in Oregon that are certified organic by the Regenerative Organic Alliance and is produced at a manufacturing site that runs on 100% renewable electricity, reaffirming BASF's commitment to sustainability.
“In today’s market where consumers value transparency and efficiency, Ameriflor Calm reduces the appearance of redness, supports skin barrier function and resistance to environmental stressors, seamlessly blending the plant-based knowledge from Indigenous traditions in the Americas with modern scientific techniques to enhance the resilience of sensitive skin,” says Lucilene Veira-Nunes, global business management of Beauty Care Solutions at BASF. “Ameriflor Calm addresses the pervasive issue of sensitive skin by combining modern science with bioactive compounds from the Self-Heal plant (Prunella vulgaris), a resilient botanical that has long been utilized in traditional practices by Indigenous nations such as the Nitassinan, Catawba, Cherokee and the Algonquin-speaking nations.”
