Spa professionals looking to increase their business value may consider building their own skin care brand.
During day two of Face & Body Northern California, Manon Pilon shared with event attendees the do's and don'ts when considering launching your own private label skin care products.
Creating Your Brand
- Consult an expert and discuss your project, vision/concept, brand, your timeline, products, distribution objectives, budget, testing and packaging.
- Choose the right laboratory. Research labs with good manufacturing practices that are GMP certified, or certified by Health Canada or FDA.
- Select your formula. Will your products be vegan/gluten-free/cruelty-free/non-GMO/paraben-free? Will your products be for the face or body? Skin type? How extensive will your line be? What ingredients will be used? Consider certifications such as EcoCert and Cosmos.
- Don't spend all your money on inventory, but on the marketing for your brand.