Skin Inc. magazine and Cosmetologists Chicago Announce the Repositioning of America’s Expo® to Face & Body® Midwest


Skin Inc. magazine and Cosmetologists Chicago (CC) are pleased to announce the repositioning of America’s Expo for Skin Care and Spa® to Face & Body® Midwest. Face & Body Midwest will be co-located with America’s Beauty Show® to be held March 27–29, 2010, at McCormick Place in Chicago. Skin Inc. magazine and CC have co-sponsored and co-produced America’s Expo, the Midwest’s only expo dedicated to skin care and spa, since 2002. The repositioning to Face & Body Midwest addresses the many changes in the skin care/spa market since the initial launch of America’s Expo.

“It’s our pleasure to launch Face & Body Midwest, a sister event to the successful Face & Body held annually in Northern California,” says Marian Raney, group publisher of Skin Inc. magazine.

According to Paul Dykstra, CEO of CC, “The co-location of the two events helps bring beauty under one roof. It is an opportunity for salon and spa professionals along with industry suppliers to network, exchange information and gain valuable education.”

Although Skin Inc. magazine will have sole ownership of Face & Body Midwest, the event will be sponsored by the American Association for Esthetics (AAE), the esthetic arm of CC. “We have worked with Paul Dykstra and his team for years and we value their expertise. We will continue to collaborate on a strategic level and will remain focused on serving the spa marketplace,” says Raney.

Face & Body is a highly regarded, prestigious industry event that has brought industry professionals and suppliers together for more than 16 years. For more information, visit

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