Keeping up with the state of the industry is a must, but busy spa owners don’t always have the extra time for seminars, conferences or workshops. Enter the beauty of podcasts — it’s a valuable method for gaining free industry knowledge from your colleagues and experts. These audio talk-shows are ideal to listen to while driving, working out or doing other business-related tasks.
It’s a simple way to keep a pulse on an ever-changing industry. Below, you’ll find podcasts covering all the business insights, advice and wisdom on the spa industry you love.
1. Spa Marketing Made Easy
Spa marketing is one of those areas that can be easy to forget about until you realize you don’t have clients walking in the door. Luckily, this podcast — hosted by Daniela Woerner — shares all the tools needed. Woerner, a licensed esthetician, has over 100 episodes covering everything from strategic spa partnerships to managing your spa’s cash flow.
Episodes to check out: EP 318: Generating Revenue through Email Marketing with Destinee Berman; EP 323: Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes; EP 347: Profitably Paying Your Team; EP 401: Reframe: Turning Obstacles into Opportunities
2. Spa Business Mastery Podcast
Listen in to host Kirsten Foss, who will be the first to admit that building a spa business didn’t always come easy. But, after 30 years in the beauty and wellness industry, she’s learned how to create a thriving business that now includes a full-time role coaching spa owners. She shares ways for others to transform their spa businesses, including cleaning up money messes, marketing for wider visibility, creating team handbooks and more.
Episodes to check out: EP 56: The Missing Spa Sales Link: Skin Coaching Revenue; EP 75 3 Google Analytics That Turn Website Visitors Into Spa Clients; EP 71: My Spa Needs an Overhaul! How Much Change Is Too Much?; EP 80: Employee Vs. Independent Contractor: Which Spa Business Model is Best?
3. The Flock & Gather Podcast
Hosted by Allan Share, President of the Spa Industry Association, this podcast features interviews with various pros across the spa and wellness industry. Topics vary from discussing AI usage for marketing, to the importance of specific location branding. With nearly 200 episodes, there’s bound to be a special guest, topic, or business discussion that interests spa professionals in every area of the field.
Episodes to check out: EP 168: Stephen Kennedy Smith from Aramore Skincare; EP 173: Patricia Olinger from the Salt Therapy Association; EP 177: Kelly Gasspari-Flemming from the Waldorf Astoria Chicago; EP 181: Guest Nancy Griffin from Contento Marketing
Related: Mastering Digital Marketing: Essential Tips for Spas
4. Stephanie Laynes Institute Beauty Business Podcasts
Host Stephanie Laynes brings her 20-plus years of knowledge as an esthetician to the forefront of this podcast. Take a listen if you’re a new business owner looking to navigate the challenges of starting a successful business. From learning how samples will increase retail sales, to crafting a six-figure business strategy, Laynes spills all her wisdom in these short — less than 30 minute — episodes.
Episodes to check out: EP 70: Growing Outside Your Comfort Zone; EP 83: Your Clients Refer Experiences, Not Services; EP 96: Retail Prepares Your Client for the Next Service with You!; EP 119: Your Business is Your Business
5. The Spa Strong Podcast
Want to scale your business to six-plus figures? This is for the go-getters and big dreamers looking to uplevel their business, but are feeling stuck on how to do it. This podcast is full of gems — everything from talking with special guests who are successful beauty brand owners, to horror stories about waxing gone wrong.
Episodes to check out: EP 101: The Enemy of The Entrepreneur Perfectionism; EP 125: Designing A Spa Location That Attracts Your Ideal Clients; EP 140: Waxing Horror Stories; EP 142: Is Social Media A Necessity As a Beauty Business Owner?
6. Spa Business Building Podcast
For solo spa bosses, sometimes it’s tough to know what step to take next in your business. The host of this show, Tiffny Nadolny, is a licensed massage therapist and esthetician who shares her best secrets on building solid business systems, client retention and more.
Episodes to check out: EP 18: Must Have Apps for Your Business; EP 21: Build a Loyal Social Media Following; EP 27: 3 Ways to Build Your Email List; EP 28: Build a Business That Runs Without You
7. Skinfessional
Love a good gossip session? This podcast that always starts with, “I have a confession…” will keep you listening episode after episode. Join Cybil Solyn and Alexandra Ellis who share life hacks and real solutions to successfully running your spa or salon business. In addition to a podcast, there is also a YouTube channel to watch the episodes. Listeners are encouraged to share confessions, ask deep-burning questions and share tips with the host to be featured on a future episode.
Episodes to check out: EP 85: Believing in Yourself and Your Value as a Business Owner; EP 101: Client Privacy and Social Media; EP 105: How To Get Stuff Done That You Hate Doing And Stop Procrastinating Your Job; EP 114: How to Create Powerful Connections To Get New and Keep Existing Clients
8. Spapreneur Podcast
Whether you’re a day spa or massage therapy owner, this podcast is for savvy business owners looking to build sustainable businesses. Two real-life spa experts — Ramona Rice and Lynn Graves — share actionable tips to keep your business thriving beyond the treatment room.
Episodes to check out: EP 164: Creating More Time By Creating Repeatable Systems; EP 169: 21 Things You Should Delegate; EP 174; Specializing to Build a Business Without Burnout | With Annie Schuessler; EP 175: More Money Less Work - Erinn Bridgman on Money Mindset & Management
Whether you’re looking for motivation to scale your business to six figures, or simply need some inspiration to shake up your business, these podcasts are a great resource for any spa professional.
