November 17, 2025—Beauty Rep, a digital platform purpose-built for the aesthetics industry, launches to reshape how global brands and aesthetic practices work together.
The evolving digital landscape has been critical in driving development within the aesthetics industry, with e-commerce and digital marketing streamlining exposure and access to procedures. Mobile devices have been our most prominent touchpoint in product discovery, research and purchasing. In watching this buying superhighway, we've been able to better track consumer priorities, observing strong throughlines like sustainable practices, "clean" formulation and ethical ingredient sourcing.
With the market's fastest-growing and most influential demographic consolidated to mobile shopping and brands needing to streamline how they put the "perfect" product in front of consumers, Beauty Rep exists to allow the relationships between brands and aesthetic businesses to flourish by streamlining processes on both sides.
Beauty Rep's Platform
Founded by industry insiders, Beauty Rep streamlines brand-practice relationships with one centralized platform that drives operational efficiency across education, sales, marketing and communication for both sides of the market.
Key features for brands include:
- Centralized B2B Communication: Replace scattered PDFs and legacy systems with one source for brand assets, pricing, product information and practice communications.
- Real-Time Analytics: Access account-level insights and performance data to optimize sales strategy and marketing ROI.
- Education at Scale: Upload on-demand training and product education, ensuring consistent messaging and clinical understanding.
- Marketing Tools: Share approved promotional materials and campaigns with businesses to boost patient engagement and brand consistency.
- Access to Vetted Aesthetic Professionals and Practices: Connect with providers verified through professional licensure and business validation to ensure a trusted, compliant network.
Key features for aesthetic businesses and medspas include:
- Streamlined Ordering: Browse, sample and order products from multiple brands directly through one intuitive interface, saving time and reducing administrative overload.
- Simplified Product Discovery: Access a curated network of trusted brands and evidence-based formulations all in one place.
- On-Demand Learning: Learn about ingredients, protocols and treatment integrations with education linked to each product.
- Marketing Support: Download ready-to-use digital assets and co-branded materials to support patient engagement and retail sell-through.
- Relationship Management: Communicate directly with brand representatives, access brands and promotions and participate in education without waiting for in-person visits.
Beauty Rep offers brands a suite of tools to target practices optimally using smart analytics, share on-demand education, provide practice marketing support and ensure consistency across every touchpoint. These capabilities are launching at a pivotal moment for the aesthetics industry, one defined by rapid change and growing pressure to do more with less.
How It Works
As brands downsize field teams and shift spend toward direct-to-consumer channels, the traditional B2B model has become strained, leaving fewer reps to support more practices and disconnecting brands from the very relationships that built their trust and growth.
By lowering the cost to serve, Beauty Rep levels the playing field and unlocks growth opportunities long overlooked. At launch, Beauty Rep is partnering with a curated group of leading aesthetic brands, including Linder Health.
“We’ve experienced firsthand how siloed workflows, fragmented tools and disconnected brand strategies create unnecessary friction, ultimately costing both revenue and relationships,” says Keri Concannon, CEO and co-founder of Beauty Rep. “We created Beauty Rep to offer the industry a smarter, more connected way forward, one that reflects how modern aesthetic businesses actually operate."
With the budding movement for optimization tools within the industry, many have come to think of efficiency and automation as being inseparable, particularly when it comes to the new wave of AI tools, but this isn't always the case.
"Beauty Rep matters because we are and will be a human-to-human service business in an AI driven world," says Lincoln H. Lee, MBA, JD, LLM and VP of global strategy at Dermaesthetics Beverly Hills. "Technology is crucial for businesses today, but Beauty Rep preserves the humanity of our professional industry."
Beauty Rep operates on a commission-based model, aligning incentives across the platform.
