Industry News Roundup: Circadia Accolades, Glo2Facial's Nationwide Campaign and Rosy Salon's Reputation Manager

Bubble Bugs Glo2Facial
Throughout 2024, the Glo2Facial Bubble Bugs will embark on a coast-to-coast journey to drive awareness, engagement and trial amongst providers and consumers alike.
Photo courtesy of Glo2Facial

Circadia's Serum 71 Wins in Finished Formula Prestige Category at Cosmetics & Toiletries 2024 C&T Allē Awards

Circadia Serum 71 secured the top position in the Finished Formula Prestige Category at the Cosmetics & Toiletries' 2024 C&T Allē Awards. Held at the Biltmore Los Angeles on March 6, 2024, the event celebrated innovation and excellence in the beauty industry. The Allē Awards are dedicated to showcasing the ingenuity behind the scenes, spotlighting innovations ranging from cosmetic ingredients, blends, and product formulas to digital technologies, devices and test methods.

Serum 71 earned acclaim from judges who hailed its revolutionary approach to skin care. The judges were particularly impressed by Serum 71's multifaceted benefits, stating, "This product concept is supported by the combination of ingredients with multiple targets and multiple skin benefits. It should be effective for preventing and slowing the signs of aging and treating the signs of aging – so it would be good for both young and mature women (and men)."

Related: Circadia Partners with Lapis Spa at Fontainebleau Miami Beach on Treatment Menu

A testament to cutting-edge research and development, Serum 71 boasts an immune-boosting, nutrient-rich formulation featuring a powerful trio of tranexamic, mandelic and azelaic acids. Additionally, it includes a second-generation Beta Glucan and Neodermyl, a next-generation copper peptide known for its ability to rebuild collagen and elastin.

"We are honored to receive this prestigious accolade for Serum 71," said Michael Q. Pugliese, CEO of Circadia. "At Circadia, we are committed to pushing the boundaries of skin care innovation. Serum 71 embodies our dedication to excellence by honoring my grandfather, Peter T. Pugliese, and his extensive contributions to the skin care industry and the Circadia brand. This award is a testament to the hard work and expertise of our team, and we are grateful for the recognition."

Glo2Facial Launches Bubble Bugs Campaign

Glo2Facial by Geneo is launching a nationwide Bubble Bugs Campaign commencing at the South by Southwest (SXSW) conference and festival in Austin, TX. The immersive experience aims to accelerate Glo2Facial as a treatment consumers ask for by name. Throughout 2024, the Glo2Facial Bubble Bugs will embark on a coast-to-coast journey to drive awareness, engagement and trial amongst providers and consumers alike. The brand’s iconic bubbles will serve as the centerpiece on the fleet of Volkswagen Bugs.

“The Bubble Bugs are a reimagined approach to tour-based activations,” said Rosemarie Holcomb, senior vice president of marketing at Geneo. “Rather than large scale footprints like a semi-truck, bus or pop-up shop, this allows Glo2Facial to literally meet the consumer where they are and provide an opportunity to engage with the brand. It encompasses our O2 Strategy – utilizing both online and offline approaches to drive the ultimate type of marketing: word of mouth. For our providers, we have designed these programs to reduce their customer acquisition costs while simultaneously increasing new client foot traffic.”

Glo2Facial is also introducing Bubble Bucks, a program in partnership with participating providers that will offer new clients $50 off their first Glo2Facial treatment. The Bubble Bugs will be handing out Bubble Bucks directly to consumers or they can be downloaded from the Glo2Facial website.

Clint Carnell, Greyspace founder, said, “It’s been incredible to witness the Geneo team build this next-gen experiential concept of the Bubble Bugs from ideation to execution. Since the launch of Glo2Facial on March 23, 2023, the team has focused on piercing through the noise, and I have no doubt the Bubble Bugs will accelerate the brand even further.”     

Rosy Salon Software Adds Reputation Manager

Rosy Salon Software has announced the addition of reputation management to its branded portfolio of tools. Rosy Reputation Manager allows salons and spas to take control of their online presence and ensure their business is visible and trusted.

It helps drive online visibility with correct listings in all the right places and top-of-search results for search engines so people can find the business every time they search. Users can correct and manage business information, such as hours and holiday schedules, or remove duplicates across all listings through the platform.

To help with social media monitoring, Rosy Reputation Manager offers seamless monitoring, optimizing and updating of social media accounts and creates captions to make the posting process easier. Rosy Reputation Manager users can also delve into customer sentiments and track trends with customizable reports. In addition, reporting options show how social media impacts their business’s search engine optimization and brand visibility.

“In today’s world, online search rankings and reputation can be a salon or spa’s strongest asset – it’s like gold,” said Rosy Salon Software director of sales and business development Lori Obiedzinski. “A good reputation can build trust and lead people to choose your business over your competitors. That’s why managing your online reputation is so crucial. Rosy wants to give salons and spas every advantage in business, and Rosy Reputation Manager will do just that. It’s a smart way to listen, learn, and grow your business."

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