The skin care brand, Glowbar, announced that it has received a $10 million growth investment led by Peterson Partners, a Salt Lake City-based firm whose investments have previously included Allbirds, solidcore, Bonobos, Rails Clothing and Madison Reed.
With this investment, Glowbar is projected to double its studio count by the end of 2023. The capital will also be used to expand staff across the organization, including senior leadership, and to further invest in training for Glowbar's more than 100 licensed estheticians.
CEO and founder, Rachel Liverman, aims to be a key player in the holistic wellness market by providing accessible and routine skin care; a term she has coined as "wellcare."
The investment comes on the heels of building out the company's board of advisors which include Drybar co-founder, Alli Webb, and Bluemercury co-founder, Marla Beck. The pair are both signed on in key advisory roles for Glowbar's next phase of growth.
Glowbar provides custom, clinical-grade facials in 30 minutes sessions. Their licensed estheticians design and deliver effective treatment plans tailored to customer needs and skin goals. Their services include dermaplaning, chemical peels, extractions, LED light therapy, microcurrent or high frequency treatments.