ELEMIS has appointed Candice Burd to the role of senior vice president of U.S. marketing. Burd’s primary responsibilities will be the development of all U.S. omni-channel marketing, public relations and U.S. brand rollout.
Burd is a 15-year veteran of the beauty industry, with previous experience at Fresh/LVMH, Philosophy and Bobbi Brown. Burd will be based out of the company’s new U.S. headquarters in New York City, opening in November.
“ELEMIS has been an acclaimed industry leader in the UK and other markets for many years, and is now poised for tremendous growth in the USA,” Burd said. “I am excited to help lead the marketing efforts on this esteemed brand as it enters the next phase of its history.”