[San Antonio, Texas] November 5, 2025—Heights Wellness Retreat, the rapidly evolving wellness franchise formerly known as Massage Heights, has expanded its executive team with the appointments of Andrea Hohermuth as Chief Transformation Officer and Cecilia Johnson as Chief Financial Officer.
Heights Wellness Retreat stands as a reliable wellness staple in communities, enabling well-seekers to more easily integrate the franchise into their lifestyles. This change comes as the brand has recently pivoted to a more holistic, all-encompassing approach to the wellness market, with their traditional offering, massage, remaining as the cornerstone to their growth strategy; a timely development given consumer interest in holistic wellness.
The Expanded Executive Team
Following the successful launch of its brand evolution throughout the last year, the additions of Hohermuth and Johnson reinforce Heights’ commitment to franchise success, operational excellence and the continued national rollout of its next-generation wellness model.
Hohermuth brings more than two decades of executive leadership experience spanning franchising, operations and executing large-scale transformation.
A seasoned finance executive with more than 30 years of experience, Johnson initially began working with Massage Heights in 2014, helping build strong financial systems that supported franchisee profitability and sustainable growth.
Together, Hohermuth and Johnson will support the brand’s ongoing transformation, ensuring franchisees and guests benefit from a wellness experience that addresses both physical and mental well-being.
“Andrea and Cecilia each bring distinct expertise that perfectly complements our vision for the brand,” said Shane Evans, co-founder and CEO of Heights Wellness Retreat. “Andrea’s leadership experience in scaling and integrating large franchise systems aligns perfectly with the transformation underway at Heights, while Cecilia’s financial acumen and franchise perspective ensure we’re building a foundation for sustainable growth. Together, they embody the innovation, heart, and operational excellence that define our next chapter.”
“I’m drawn to companies that are in pivotal moments, whether it’s a startup that’s just getting things up and running or a seasoned brand undergoing a major change,” Hohermuth said. “Wellness and franchising are deeply aligned with my passions, and Heights Wellness Retreat is an incredible opportunity to merge purpose with impact.”
