Heights Wellness Retreat, Formerly Massage Heights, Secures Franchising Agreement for Texas Debut

One location is set to join The Sound of Cypress Waters, with site selection for the second location being underway.
One location is set to join The Sound of Cypress Waters, with site selection for the second location being underway.
Image courtesy of the Massage Heights Retreat team.

Heights Wellness Retreat, one of the country’s leading holistic wellness franchises and formerly Massage Heights, secured its franchising agreement following the unveiling of its new identity. This deal will bring two retreats to the greater Dallas area.

This marks more movement on the wellness front, where we’ve seen more holistic and comprehensive approaches come into vogue. Post-pandemic attitudes towards total health and wellness have shaped a modern clientele drawn to spas and wellness facilities that offer various therapies and treatments encompassing the traditional massage and facial, as well as services and access to a network of other health and wellness professionals, such as nutritionists and physical therapists.

Details of the Franchise Agreement

These two new locations will be duo-owned by husband and wife, Russell and Norelia Rogers, the first of the retreats being set to open at 3111 Olympus Blvd, Suite 200, in Coppell, Texas, as an addition to The Sound at Cypress Waters, a new Dallas-area development.

Site selection for the second retreat is still underway.

Norelia Rogers is a registered nurse who specializes in dialysis, and has always made self-care a priority for her and her family, while Russell Rogers' background includes four years in the U.S. Air Force and experience in several other federal positions.

“We’re excited to bring Heights Wellness Retreat to the Dallas community and be part of a brand that truly prioritizes well-being,” says Norelia Rogers. “From the moment we discovered this franchise opportunity, we knew it aligned perfectly with our passion for self-care and our desire to help others live healthier, more balanced lives. The quality and innovation of the services and Retreats is truly unmatched.”

Heights Wellness Retreat

While massage, the foundation of Massage Heights, will remain integral to Heights Wellness Retreat, the franchise is building out its other wellness offerings to meet the needs of modern well-seekers. Included in these service enhancements is the introduction of cryotherapy, lymphatic drainage suits, meditation, red light therapy, infrared sauna and halo salt therapy.

Heights Wellness Retreat is currently seeking single and multi-unit operators to join its growing brand. 



 

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