New York-based medical aesthetic clinic IT Intelligent Treatment hosted SomaCell x PRIDE 2025 Lifting Without Limitations on Tuesday, June 24 at the Stonewall National Monument Visitor Center. This event notably took place just ahead of New York’s annual pride weekend.
Demonstrating awareness and solidarity concerning major social issues, marginalized groups and historic events is a crucial way for those in the industry to show up for their communities. The aesthetics and beauty industries, in particular, have always been some of the first to challenge the rigidity of gender roles and conformism. This makes sense, seeing as meaningful change and innovation are only stunted by ignorance and an unwillingness to understand. Doing away with these limitations is exactly what sat at the center of this invitation-only event.
Lifting Without Limitation celebrated LGBTQ+ visibility and community leaders while featuring a panel discussion on facelift technology that delivers nonsurgical results, led by three-time Emmy-award winning producer and LGBTQIA+ advocate Tony Morrison, SomaCell™ Ambassador Elana Fishman and Kim Laudati, Founder and CEO of SomaCell™ and IT Intelligent Treatment. Guests were also invited to try SomaCell out for “mini-treatments” and to learn more about its commitment to inclusive wellness.
The Stonewall National Monument was designated as a US National Monument on June 24, 2016, dedicated to the rights and history of the LGBTQ+ community. “We were honored to showcase SomaCell during Pride at the Stonewall National Monument Visitor Center,” said Kim Laudati, founder and president of SomaCell and CEO of IT Intelligent Treatment. “Pride is a celebration of diversity, a protest against intolerance and a reminder that it is ok to be your most authentic self. Our team is proud to support the LGBTQIA+ community, and we look forward to this year’s celebration.”
SomaCell is owned and developed by IT Intelligent Treatment, and is pioneering the country’s nonsurgical facelift market.
