A passion for skin care and esthetics runs in the family of Gina Marie McGuire, CEO of GINAMARIE Skincare. Way ahead of her time, McGuire’s trailblazer mother, Filomena Arends, started her holistic skin care line in 1978. After growing up in a household that encompassed all things beauty and skin, McGuire knew she wanted to continue the family legacy, while also forging her own path in the industry. Now, she spends her time helping simplify beauty teachings, so every esthetician is well-versed in communicating the importance of skin health. With the industry constantly evolving, McGuire believes it is essential to research current techniques and practices. While she is always advancing the education of herself and her team, she also believes it is of equal importance to teach how to stay to true to your beliefs and fundamental knowledge of skin when dealing with what’s “trending.” This year GINAMARIE plans to expand their Advanced Education Library and make the most out of the “opportunity” COVID has given spa practitioners. With much more of a focus placed on personal care and health, McGuire wants estheticians to be the “leading experts” in the beauty industry. McGuire sat down with Skin Inc. to discuss developing her brand’s mission, her unique training program and how “simplicity” is the key to success.
Skin Inc. (SI): How did you get started in the industry?
Gina Marie McGuire (GM): I got started in the skin care industry by actually growing up in the industry. My mother developed and formulated our skin care line in 1978. Her mission was to bring a holistic line that focused on skin from an anatomical point of view. This concept was lacking in the industry and she was determined to bring not only a quality skin care line to professionals and consumers alike, but an educational program that aligned with treating skin from the health standpoint as well. I was fortunate enough to grow up alongside the beginnings of the company that carries my namesake.
SI: What were some of your first jobs out of school?
GM: Following school, I began to work part-time with my mother in the company. Our headquarters was in Naples, Florida, and a few years later I opened a satellite office in downtown Chicago. It was here that my real professional career began in the skin care industry and I have been blessed ever since, taking over the business as we go into our 43rd year.